In the U.S. and around the world, snackers are looking for more from their foods than good taste and a chance to silence their rumbling stomachs. Functional snacks are on their shopping lists more than ever, with one of the key benefits they are seeking being support of brain function.

Brands whose formulations include ingredients promising cognitive benefits have been resonating with consumers. Mosh, the protein bar brand created by Patrick Schwarzenegger and Maria Shriver, has been growing since its launch. In addition to low sugar (just 3 g) and a significant amount of protein (12 g per serving), the bars incorporate Cognizin, a blend of specialized ingredients all designed to improve a snacker’s brain health.

With many snack producers looking to launch products that offer the brain-boosting benefits hungry Americans are interested in putting in their carts, SF&WB microsite Candy Industry is hosting Smarter Snacking: How to Meet Consumer Demand for Cognitive Health Benefits, a free half-hour webinar breaking down what’s driving consumer demand for cognitive benefits in their food buys. Sponsored by Kyowa (the supplier behind Cognizin), the event will touch upon several key points:

• What consumers are looking for at the intersection of snacking and brain boosting
• Opportunities available in providing candy, snacks, and other food with such benefits
• Key ingredients available to help deliver such purported benefits
• How to navigate label claims to address consumer interest as well as regulatory concerns.

Learn more about the Smarter Snacking: How to Meet Consumer Demand for Cognitive Health Benefits or sign up here.