Then, in this annual feature about the Most-viewed Snack and Bakery Products, we share the most popular snack product, and the bakery product, but before we get to the items starring in the 2025 edition, here is how the process to determine which came out on top goes:

• We dive into our publishing company’s analytics platform, look at all of the new product articles posted during the year on snackandbakery.com, and rank them by the number of pageviews each received.
• Then, we pick out the articles specifically about recent product launches and see how those rankings shake out.
• Of all of those eyeball-attracting product announcements, we pick out the most-viewed snack item, and the most-viewed bakery item (tossing in a few honorable mentions) and profile them here. Watch for the most-viewed confectionery item on our candyindustry.com.

Does your company have bakery, snack, or candy products planned for the coming months? If so, we’d love to hear about them—and maybe see them atop the Most-viewed Snack and Bakery Products of 2026. Please send them to spinnerj@bnpmedia.com; like you, we love hearing about new stuff.

Mister Bee Potato // Mothman Style Mysterious Spice Blend Chips

Courtesy of Mister Bee Potato Chips

In many parts of the country, people show fierce loyalty to food companies in their area, and the company often shows the love right back. In Point Pleasant, WV, the reputed home of the legendary Mothman cryptid, WV-based snack slingers Mister Bee (a favorite among citizens) came out with Mothman Style Mysterious Spice Blend Chips. The giant, winged humanoid creature that is the snack’s namesake is the stuff of local legend and even inspired a 2022 movie, The Mothman Prophecies.

Mister Bee was founded in 1951 by Leo and Sara Klein. Current owner Mary Anne Ketelsen took the helm in 2015, updating the longtime snack producer with new TNA equipment that improved the efficiency of the operation and gave the facility a makeover. Under her ownership, its products have landed Best West Virginia Made Food Product awards from West Virginia Living Magazine multiple times.

Mister Bee has a track record of snacks that honor and are inspired by the local community—these include a 1951 chip that hearkens back to the original snack, a Pepperoni Roll chip honoring coal miners that introduced the treat to the area, and a Sausage and Biscuit chip made in collaboration with local favorite Tudor’s Biscuit World (the sales of which benefited the local Make-a-Wish chapter). And while Mister Bee has been brought into the 21st century via its upgrades, this most-viewed snack hearkens back to the area’s history.

“The Mothman was reportedly seen in Point Pleasant from November 15, 1966, to December 15, 1967,” Ketelsen relates. “They claim the Mothman was seen and was a connection to the collapse of the Silver Bridge—the collapse claimed the death of 46 people, and people say they saw the creature right before the collapse of the bridge.”

Despite the Mothman’s dark story, he has become a beloved local figure, Ketelsen says, now the namesake of a nearby Harley Davidson dealership and serving as the guest of honor in the town’s annual Mothman Festival.

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Blue Diamond x 7-Eleven //  Cherry Slurpee Almonds

Courtesy of Blue Diamond

Flavored snack nuts are nothing new to the producer, but in May, the company announced a collaboration that infused its almonds with an unexpected flavor: the sweet and tangy taste of the convenience chain’s slushy summery drink.

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Jackson’s // Super Veggie Straws

Courtesy of Jackson’s

Known mostly for its BFY chips, the brand (SF&WB’s 2026 Snack Producer of the Year) entered new territory with this May launch. The extruded sticks are made with a mixture of peas, rice, cassava, and sweet potato, cooked in avocado oil.

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Frito-Lay //  Doritos Flamin’ Hot Korean-Style BBQ

Courtesy of Frito-Lay

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Hostess Brands // Cupcake Minis and Donettes Fritter Rings

Courtesy of Hostess Brands

The Hostess name has been around since it introduced its first bakery snack, the CupCake, in 1919. Even after a century of feeding consumers, the brand continues to launch sweet innovations, including these two items.

Courtesy of Hostess Brands

“Our goal has always been to meet consumers where they are so we can deliver on their needs and preferences,” notes Clare Reynolds, director of innovation for owner The J.M. Smucker Co. “As consumers have begun to trade larger meals for more regular snacking throughout the day, we have seen increasing desire for variety, including greater flexibility in terms of serving size and convenience.

The first item in the most-viewed bakery announcement, Hostess Cupcake Minis, offers a diminutive take on the brand’s inaugural product. Reynolds says consumers should expect to see more smaller versions of the items in the portfolio.

Courtesy of Hostess Brands

“We view Minis as a strong platform opportunity for the Hostess brand and will continue to support innovation in the space,” she advises.

With the Donettes Fritter Rings, Hostess aims to continue its position as the leader in packaged doughnuts with a novel take on the breakfast treat.

Courtesy of Hostess Brands

“The Donettes Fritter Rings are made with real apples and cinnamon-y flavor, covered in a sweet glaze, and feature a pull-apart bubble shape adding another layer of fun,” Reynolds says. “This unique combination of flavor and format results in a delicious, convenient snack consumers can enjoy.”

While there are a number of reasons why SF&WB readers might have gravitated toward these items, Reynolds states the brand seeks to keep consumers coming back to their items by offering them treats that brighten their day.

“We are constantly talking with our consumers and what we have found is that our products are associated with joy—they show up in everyday moments as a simple, reliable way to treat yourself and bring a little happiness into the day,” she says. “We are committed to continuing to offer the joy that can only be found with Hostess by staying on top of evolving preferences, delivering the brands they love, and introducing meaningful innovations that bring fresh and delicious options to market.”

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Mondelēz International //  Oreo and Reese’s collaboration

Courtesy of Mondelez International

In July, the cookie brand announced a two-way partnership with the Hershey treat. The two released Oreos containing crème infused with the candy’s familiar peanut butter flavor, as well as confections that included bits of the famous cookies.

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McKee Foods //  Little Debbie single-serve treats

Courtesy of McKee Foods

In September, the snack cake brand released a half-dozen options for the convenience market. The grab-and-go lineup includes Nutty Buddy Cakes, a Deluxe Cinnamon Roll, Cheese Danish, Cream Cheese Streusel Cakes, Pound Cakes, and Cinnamon Streusel Cakes.

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Taco Bell x Milk Bar //  Birthday Cake Churros

Courtesy of Taco Bell

The fast-food Mexican outfit and Christina Tosi’s high-end bakery chain partnered in February for the second time. This LTO collaboration infused Taco Bell’s dessert with a signature Milk Bar flavor, filling the pastry with frosting and adorning it with bright pink sprinkles.

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