With the FIFA World Cup 26 returning to North America for the first time in decades, Lay's is using soccer's biggest cultural moment to bring consumers together through experiences rooted in global cuisine, it says.

Lay's new flavors in the U.S.

In the U.S., consumers can experience a selection of limited‑edition potato chip flavors including:

• Lay's Argentinian‑Style Steak with Chimichurri – Inspired by Argentine cuisine, this flavor aims to deliver a rich, steak taste blended with cilantro, lemon, basil, bay, thyme, oregano, parsley, and garlic.
• Lay's Brazilian‑Style Garlic Sauce – Blended with buttery garlic and creamy dairy, this flavor brings a lemon tangy kick for a savory finish inspired by Brazil's love for bold, layered tastes.
• Lay's Wavy French Onion Soup – Featuring a rich, aged cheddar cheese and fine herbs, this flavor offers a creamy, savory taste paired with a crunch.

These three limited‑edition flavors will be available in the U.S. at retailers nationwide, on TikTok Shop, and snacks.com beginning in early May.

Additional Lay's globally inspired flavors 

Outside of the U.S., consumers in select regions can experience limited‑edition potato chips inspired by iconic, regional dishes from North America, South America, Europe, Africa, and Asia, including:

• Lay's Argentinian Asado/Steak — This flavor pays tribute to Argentina's legendary beef-grilling tradition, capturing the smoky, savory essence of charred asado. Available in Argentina, Belgium, Bulgaria, China, Costa Rica, the Dominican Republic, Egypt, El Salvador, Estonia, Germany, Guatemala, Honduras, Iraq, Jamaica, Latvia, Lithuania, the Netherlands, Panama, Poland, Puerto Rico, Romania, and the U.S.
• Lay's Canadian Maple Caramel — Honoring Canada's maple harvest, this flavor blends rich maple syrup notes with buttery caramel warmth and a hint of sweetness. Available in Korea, Malaysia, Philippines, and Singapore.
• Lay's English Bangers and Mash — A nod to British culinary tradition, aiming to capture the hearty, savory flavors of a classic comfort dish. Available in the UK and Spain.
• Lay's Mexican Tacos — Inspired by Mexico's vibrant street‑food culture, blending smoky chiles, aromatic spices, and layered complexity. Available in Mexico, Brazil, Chile, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Jamaica, Panama, Peru, and Puerto Rico.
• Lay's Portuguese Chorizo and Onion — Inspired by Portuguese cuisine, this flavor combines smoky chorizo seasoning with the sweetness of slow‑cooked onion, striving to deliver a savory and aromatic profile. Available in Portugal, France, Spain, and the UK.

These and other new flavors will be available at local retailers in select international markets starting in April.

Lay's U.S. and international sweepstakes

Lay's introduced the Lay's Fan of the Match program in March—an initiative that recognizes patrons of the brand and gives them the opportunity of a lifetime. Through the Lay's Fan of the Match program, sweepstakes winners will receive two premium tickets, pitch‑side access at the end of the match, and a custom Lay's Fan of the Match trophy. Winners will even see themselves featured on the stadium jumbotron during halftime.

A total of 104 winners will be selected throughout the tournament—one for each match. Consumers in the U.S. can enter for their chance to be the Lay's Fan of the Match, by visiting LaysFWC26.com before May 2. For those outside the U.S., consumers in select countries around the world can enter by visiting nolaysnogame.com/FOTM. 

PepsiCo (Frito-Lay) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.