Best New Snack and Bakery Products - Page 1 | Snack Food & Wholesale Bakery

Teal and blue snack icon background, Hostess Cupcakes minis and Mister Bee Mothman Potato Chips, with a badge that reads “Most-Viewed Snack & Bakery Products of 2025”

Most-viewed Snack and Bakery Products of 2025

SF&WB readers gobble up item launches; take a look at the two they were most hungry for.

Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery

May 14, 2026

The new product launches that got the most attention from SF&WB readers in 2025 include a pair of bakery snacks, and cryptid-inspired chips.

Best New Snack & Bakery Products of 2024

The list of most-viewed products of the year offers a look into what most piques industry professionals’ interest.

Jenni Spinner

May 20, 2025

The snack and bakery launches that received the most views include a mashup of popular CPG names, and a foodservice treat with Latino flavor.

Best New Snack & Bakery Products of 2023

The readers of SF&WB like to learn about new products; here are the tops in each category.

Jenni Spinner

Liz Parker Kuhn

May 10, 2024

To succeed, a new snack or bakery product needs to engage consumers on a number of levels. Is the product truly original and innovative?

Best New Snack & Bakery Products of 2021

Innovation shines in new snack and bakery products.

Douglas J. Peckenpaugh

May 31, 2022

Each year, Snack Food & Wholesale Bakery reports on hundreds of the new snack and bakery products released to the American market. The most-popular products of the year earn a slot in our annual “Best New Snack & Bakery Products” review, conducted by SF&WB and BEMA staff.

Best New Snack & Bakery Products of 2020: Goldfish Veggie Crackers and DiGIORNO Croissant Crust Pizza

Goldfish Veggie Crackers and DiGIORNO Croissant Crust Pizza emerge as the most-innovative new snack and bakery products.

Douglas J. Peckenpaugh

May 28, 2021

Since 2016, Snack Food & Wholesale Bakery has annually recognized two highly innovative, newly launched products—one snack and one baked good—with all products published on SnackandBakery.com/Products during the year eligible for "Best New Snack & Bakery Product" honors.

A sweet century

Douglas J. Peckenpaugh

January 8, 2020

Hostess Brands celebrated its 100th anniversary in 2019. The first Hostess CupCakes hit the market in 1919, marking the sweet beginning of one of the most-beloved American bakery brands.

The Best New Snack & Bakery Products of 2019

Pretzels from a famous Boston chef and a special offering from one of the most-beloved companies in baking climb to the top of voting for the year.

Douglas J. Peckenpaugh

January 7, 2020

In 2015, we launched the "Best New Snack & Bakery Products" of the year contest to honor outstanding new snack and bakery products entering the industry, with the online SF&WB audience voting for their favorites.

Best New Snack & Bakery Products of 2018

Utz Quality Foods and McKee Foods rise to the top of audience voting for 2018.

Douglas J. Peckenpaugh

January 18, 2019

In 2015, we launched the "Best New Snack & Bakery Products" of the year contest to honor outstanding new snack and bakery products entering the industry, with the online Snack Food & Wholesale Bakery audience voting for their favorites. Since then, we've noticed that the winners often reflect that year's current prevailing consumer sensibilities.