Lorge, an 11-year veteran of the Flowers Foods brand, has helped build it, transforming it from an early-stage startup into a natural cracker, cookie, bar, and baking mix company.
The Almond Project unites a coalition of farmers, scientists, brands, technical service providers, processors, and customers to implement and test regenerative soil health practices on almond farms across California.
The acquisition of the premium brand of better-for-you crackers, cookies, snack bars, and baking mixes is expected to spur growth and diversify revenue base.
Sweet Thins are the first cookie in the category to use watermelon seed flour, an ingredient from an underutilized variety of watermelon that can help growers build farm resiliency by diversifying their crop rotations.
O'Loughlin previously served as CEO of Clif Bar & Co.
December 1, 2022
O’Loughlin is an accomplished entrepreneur, CEO, author, and board member with extensive experience leading fast-growing, innovative consumer products companies.