Simple Mills is aiming to elevate the baking aisle with the debut of two new Regenerative Organic Certified Oat Flour Baking Mixes: Original Pancake & Waffle Mix and Cinnamon Swirl Muffin & Cake Mix. The mixes offer a way to enjoy familiar baking rituals with ingredients sourced from farms with practices designed to support soil health and the prosperity of farming communities, the brand says.

Simple Mills is continuing its commitment to a more diverse food system with the launch of its first oat-based products, it notes. By using Regenerative Organic Certified ingredients, the brand is aiming to furthering its mission to improve both human and planetary health, it adds. Regenerative Organic Certified is a third-party certification that builds on the foundation of USDA Certified Organic with practices designed to increase soil organic matter over time, work towards increasing biodiversity, improve animal welfare, and provide economic stability and fairness for farmers and workers.

This launch represents significant progress in the brand’s commitment to a resilient agricultural future, it says, as it expands beyond grain-free options to support a wider variety of crops and sustainable farming practices. Both new mixes feature a simple list of six nutrient-dense ingredients, including Organic Oat Flour and Organic Coconut Sugar. By working directly with farmers, Simple Mills has learned the importance of understanding the people, places, and growing practices behind its ingredients, it notes.

“We have always believed that one of the most meaningful ways to care for our health is to care for the land and communities that grow our food,” says Christina Skonberg, senior director of sustainability and mission at Simple Mills. “Our first Regenerative Organic Certified® Oat Flour Mixes represent a pivotal step in our mission to nourish people and the planet. This launch is a major milestone in our work to turn a simple kitchen tradition into a powerful way to support farming practices designed to build soil health and human health. We’re reimagining these familiar baking rituals as meaningful ways for anyone to be part of a more resilient food system.”

Additional details on the new Baking Mixes include:

• Cinnamon Swirl Muffin & Cake Mix: A treat featuring a cinnamon swirl center and a crunchy cinnamon sugar topping. This versatile mix allows for easy, one-bowl preparation of muffins or a snackable cake using only six ingredients, including Organic Oat Flour and Organic Cinnamon, the brand says.
• Oat Flour Original Pancake & Waffle Mix: This mix delivers a light texture for two breakfast classics, providing a wholesome alternative that strives to satisfy the whole family, Simple Mills adds.

In addition to being Regenerative Organic Certified, both products are gluten-free, Non-GMO Project Verified, and Non-UPF Verified.

Simple Mills Regenerative Organic Certified Oat Flour Baking Mixes have an MSRP of $8.69 and are available now at Whole Foods, as well as online at Amazon and Thrive Market.

Related: