Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Bakery ProductsNew Snack and Bakery ProductsBetter-For-YouBreakfast ProductsPancakes

Crepini expands High-Protein Pancakes to H-E-B

The breakfast item is available in Vanilla and Chocolate Chip flavors.

By SF&WB Staff
Crepini expands High-Protein Pancakes to H-E-B
Courtesy of Crepini
February 23, 2026

Crepini, the brand that reportedly helped ignite the surging market for refrigerated, protein-packed staples, is bringing its latest product to H-E-B stores: Vanilla and Chocolate Chip High-Protein Pancakes, now available in the dairy aisle.

Crafted from a wholesome base of cottage cheese, Greek yogurt or ricotta, egg whites, and oats, Crepini’s pancakes aim to offer the taste and texture of a home-baked stack without the prep time, the company says. Fluffy, satisfying, and gluten-free, they’re designed for real life—whether that’s a rushed weekday breakfast, post-workout fuel, or an easy, guilt-free snack, Crepini adds.

At H-E-B, shoppers can now enjoy two varieties:

  • Vanilla: Gently fragrant with pure vanilla extract, these pancakes include 20 g of protein per serving. The pancakes are suitable to eat straight out of the package or can be warmed up in seconds.
  • Chocolate Chip: With just the right touch of sweetness from chocolate chips, this variety balances nutrition and nostalgia, the brand says. Consumers can enjoy them warm and melty or straight from the fridge—they're suitable for meal prep, quick breakfasts, or anytime cravings, and have 18 g of protein.

From launching in Brooklyn baking facility to distribution in more than 6,000 retailers nationwide, Crepini continues to lead the high-protein category with innovative, refrigerator-ready staples that fit seamlessly into modern lifestyles, the brand says.


Related: Hometown Food Company debuts Bluey frozen pancakes

KEYWORDS: expansion H-E-B

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

SOI Bakery 2026

State of the Industry 2026: Challenge Accepted

Crumbl kicks off summer with Chocolate Strawberry Cups

Crumbl kicks off summer with Chocolate Strawberry Cups

Podcast: Nassau Candy talks licorice trends

Podcast: Nassau Candy unwraps licorice trends

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

July 22, 2026

Speaking Gen Y/Z/Alpha’s Language About Bread

Younger consumers, like their Boomer counterparts, are still reaching for bread when shopping. What they want from those purchases, however, looks very different from previous generations. Producers that understand these shifting preferences can better position both existing products and new launches for success. 

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Loacker's Quadratini Strawberry Wafers expand to H-E-B

    Loacker's Quadratini Strawberry Wafers expand to H-E-B

    See More
  • PeaTos expands to CVS Health, H-E-B locations

    PeaTos expands to CVS Health, H-E-B locations

    See More
  • Big Mozz expands into Texas H-E-B stores

    Big Mozz expands into Texas H-E-B stores

    See More

Related Products

See More Products
  • An Integrated Approach to New Food Product Development

  • download.jpg

    Recent Advances in Ready-to-Eat Food Technology

  • ready to eat

    Ready-to-Eat Snacks: Emerging Technologies for Production and Safety

See More Products

Related Directories

  • A&B Ingredients

    A&B Ingredients is a leading provider of clean-label ingredient solutions from nature. We deliver functional solutions for food safety and quality, natural shelf life extension, health and wellness, and plant-based product development. Our commitment to ingredient innovation is supported by our R&D and analytical teams and in-house applications, microbiology, and antioxidant laboratories. Our goal is to create value for our customers and address the needs of today's food industry.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing