Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Bakery ProductsNew Snack and Bakery ProductsCookies

Insomnia Cookies celebrates National Cookie Day with new cookie flavor

The new flavor was created by the brand's 2022 Ultimate Cookie Lover, Purdue student Abby Haluska.

By Liz Parker Kuhn
Insomnia Cookies celebrates National Cookie Day with new cookie flavor

The Cinnamon Bun Filled Deluxe cookie. Courtesy of: Insomnia Cookies

November 29, 2023

Insomnia Cookies is saying "thank you" to cookies on the sweetest day of the year—National Cookie Day. Beginning Friday, December 1, the bakery’s 250+ locations nationwide will be honoring its favorite sweet treat all weekend long with free cookies, deals, a limited-edition cookie, giveaways, and its second annual Ultimate Cookie Lover Contest through December 4. 

Wednesday, 11/29 – Monday, 12/4: Ultimate Cookie Lover Contest and social media giveaways 

Insomnia Cookies is searching for its next biggest cookie lover for 2023! Superfans can enter for the chance to win and create their own cookie flavor by sharing a photo or video to Instagram or TikTok proving why they’re the Ultimate Cookie Lover. Visit Insomnia’s Instagram page or TikTok for more prize details and how to enter.

Insomnia Cookies will be dishing out giveaways on Instagram, providing Insomniacs with a chance to win one of many prizes, from gift cards to National Cookie Day swag. 

Friday, 12/1 – Sunday, 12/10: National Cookie Day Limited-Edition Cookie, created by the 2022 Ultimate Cookie Lover, Abby Haluska

In 2022, Purdue student Abby Haluska proved to Insomnia Cookies via her TikTok submission that she was the Ultimate Cookie Lover. In 2023, she's proving to all Insomniacs that she's also the Ultimate Cookie creator. 

Over the last year, Abby worked with the brand’s Cookievation team to create her own custom cookie: The Cinnamon Bun Filled Deluxe. Cinnamon dough with cinnamon chips, white chocolate chips, filled with cream cheese icing, and the cookie is topped with cinnamon sugar. The suggested retail price is $4.95.

KEYWORDS: Insomnia Cookies

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Top 50 Snack and Bakery Companies
    By: Liz Parker Kuhn and Jenni Spinner
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Bakery Products
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Two loaves of bread, one more round and one more long/rectangular, both in packaging.

State of the Industry 2026: Bread shifts towards healthier alternatives

Burger served on white plate on top of a decorated table

State of the Industry: Buns keep rolling along

Candy Hall of Fame Experience selects Chicago as its home

Video: Candy Hall of Fame prepares to open in Chicago

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Old Navy celebrates National Cookie Day with free RuPaul Snow Queen cookies

    Old Navy celebrates National Cookie Day with free RuPaul 'Snow Queen' cookies

    See More
  • Subway to honor National Cooke Day with preview of its footlong cookie

    Subway to honor National Cookie Day with preview of its footlong cookie

    See More
  • Chefs honor National Chocolate Chip Cookie day with Chunky CHIPS AHOY! Cookie pieces

    Chefs honor National Chocolate Chip Cookie day with Chunky CHIPS AHOY! Cookie pieces

    See More

Related Products

See More Products
  • New Food Product Development: From Concept to Marketplace, Third Edition

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing