Mondelēz International blasts off with Oreo Space Dunk Cookies
Along with the limited-edition Oreo, consumers will get a chance to take a trip into space.
Mondelēz International’s Oreo brand has released a limited-time-only cookie, along with the chance for consumers to join a brand-sponsored expedition into space.
Oreo Space Dunk Cookies are stuffed with layers of blue and pink ‘cosmic crème,’ imparted with a marshmallow flavor and infused with popping candies that treat the eater with a bursting sensation upon every bite. Each cookie is emblazoned with one of five galactic-themed embossments, along with a cutout that allows a peek at the cosmic crème inside.
Additionally, Oreo is holding a contest giving one winner the chance to join the brand on a space expedition. The trip, conducted in a partnership with spaceflight experience firm Space Perspective, will grant a trip offering a trip with the largest windows ever on a space trip, a meal, cocktail service, Wi-Fi, and lavatory.
Oreo Space Dunk Cookies will be available for presale beginning January 23 at liftoff.oreo.com. Then, the cookies will roll out at nationwide retailers starting January 31 for a limited time.
Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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