Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Industry News

Fun Friday: April Fools Day product roundups and MoonPie solar eclipse kits

Would you try an ice cream cookie pie with pickles?

By Liz Parker Kuhn
moonpie solar eclipse
MoonPie

courtesy of: MoonPie

Fruity Pebbles Kraft mac & cheese
tic tac del taco spicy mints april fools

courtesy of: Tic Tac

BJ's Brewhouse pickle pizookie

courtesy of: BJ's Brewhouse

Welch's fruit snacks juicefuls lip gloss

courtesy of: Welch's Fruit Snacks

moonpie solar eclipse
Fruity Pebbles Kraft mac & cheese
tic tac del taco spicy mints april fools
BJ's Brewhouse pickle pizookie
Welch's fruit snacks juicefuls lip gloss
March 29, 2024

This week's Fun Friday will be a combination solar eclipse + April Fools Day week, as many producers are coming out with promotions for both "holidays."

To start: MoonPie is dropping limited-edition "solar eclipse survival kits" for the April 8 event with an "Outta This World" solar eclipse campaign. During the 2017 eclipse, MoonPie ribbed rival snack cake Hostess with a two-word tweet that went viral.

MoonPie, the original marshmallow sandwich, is going all-out to celebrate "the day the moon wins" with a special, limited-edition drop of "Solar Eclipse Survival Kits." The limited supply of custom "blackout boxes" of chocolate, vanilla, or banana mini MoonPies are available at all Dollar Tree locations, participating Walmart stores, and in select grocery stores and at moonpie.com while supplies last. 

In addition, MoonPie has launched a social video campaign featuring the Sun versus the Moon in a spoofed professional wrestling match billed as "Sun vs. Moon '24: Brutality in the Totality." In the video, shot in the style of a pro wrestling trailer, two wrestlers portray the Sun and Moon.

The total solar eclipse will cross North America on Monday, April 8, passing over Mexico, the U.S., and Canada. A total solar eclipse occurs when the moon moves between Earth and the sun, totally blocking the sun's face. The next such event visible from the contiguous U.S. won't happen until Aug. 23, 2044.


April Fools Day roundup

Kraft Mac 'n Cheese x Fruity Pebbles

Fruity Pebbles cereal and Kraft Mac & Cheese have dreamed up a savory and sweet match made in heaven: Fruity Pebbles Kraft Mac & Cheese.

Inspired by fans’ wacky Fruity Pebbles recipes, Pebbles has teamed up with America’s original and favorite comfort food to introduce a first-of-its-kind fruity mac & cheese featuring the flavor and colors of Fruity Pebbles.

The “launch” will be shared on both brands’ Instagram channels on Monday, April 1.


Tic Tac + Del Taco hot sauce-flavored mints

Starting April 1, Tic Tac and Del Taco have a hot surprise for consumers.

Introducing, for a limited time only, Del Tic Tac-o Packs ... Del Taco flavored new Tic Tac mints inspired by the flavors of Del Taco Hot Sauce. Available in packs of 60 mints, each flavor combines the refreshing flavor of signature Tic Tac mints and Del Taco’s famous line of hot sauces: Mild, Del Scorcho, and Del Inferno.  

The brands say: "The only thing hotter than the hot sauces themselves are these spicy mints ... are you brave enough to try?!"


BJ's Restaurant and Brewhouse "Pizickle" Pizookie

This may actually be a real one. 

Pickle-lovers and Pizookie fanatics, rejoice! On Monday, April 1, BJ’s Restaurants, Inc. will debut an ultra-limited edition of its world-famous Pizookie—the Pizickle Pizookie. (And no, this is not a joke, says the brand) 

For one day only on April 1, guests dining in, or ordering take out or delivery through the BJ’s Restaurants mobile app or website can enjoy a Pizickle Pizookie or a free Pizookie of any flavor with a minimum purchase of $14.95.

Recent studies show that pickle consumption is on the rise and shows no signs of slowing. In response to demand, BJ’s has reimagined its iconic dessert—an ooey-gooey, warm chocolate chip cookie topped with heaps of rich ice cream—as the Pizickle Pizookie.


Welch’s Juicyfuls Juicy Fruit Lip Gloss

We actually kind of want to try this one (but it may not be real).

Welch's Fruit Snacks is inviting consumers to pucker up and get ready for a lip-smacking surprise—introducing Welch’s Juicyfuls Juicy Fruit Lip Gloss, available starting April 1. 

The Juicyfuls Juicy Fruit Lip Gloss is filled with the real juice from Juicefuls fruit snacks, making it not just a treat for your lips but a yummy snack as well. 

What sets Welch’s Juicyfuls Juicy Fruit Lip Gloss apart is its unique formulation—the main ingredient is the same real fruit juice found in our iconic Welch’s Juicefuls. The lip gloss will be available in five shades, one to go with each flavor in the mixed fruit Welch’s Juicefuls variety: grape, orange, peach, strawberry, and raspberry. 

The Welch’s Juicyfuls Juicy Fruit Lip Gloss will be available at retailers nationwide starting April 1. For a behind-the-scenes look in the creation of the product, view an official post about the launch here on the @WelchsFruitSnck Instagram page.

KEYWORDS: April Fools' Day BJ's Restaurant & Brewhouse Fruity Pebbles MoonPie Tic Tac Welch's Fruit Snacks

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Top 50 Snack and Bakery Companies
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

hard candy generic

Hard candy evolves beyond traditional sweetness

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Krispy Kreme brings Pumpkin Spice doughnut back for April Fools’ Day

    Krispy Kreme brings Pumpkin Spice doughnut back for April Fools’ Day

    See More
  • No joke—snack and bakery brands aced April Fools’ Day

    No joke—snack and bakery brands aced April Fools’ Day

    See More
  • Subway introduces Doritos Footlong Nachos

    Fun Friday: Home Run Inn goes deep, Subway Doritos nachos, Kit Kat ad campaign, more April Fools' jokes

    See More

Related Products

See More Products
  • sfwb april 2020

    Snack Food & Wholesale Bakery April 2020 Issue

  • New Food Product Development: From Concept to Marketplace, Third Edition

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing