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Snack ProductsNew Snack and Bakery ProductsPopcorn

Be Happy Snacks dances into Walmart, Albertson's

Flavors include Cotton Candy, White Cheddar, and Himalayan Pink Salt.

By Liz Parker Kuhn
Be Happy Snacks dances into Walmart, Albertson's

courtesy of Be Happy Snacks

June 12, 2024

Be Happy Snacks, created by the "First Family of TikTok" aka the D'Amelios, is inroducing two new flavors of its line of whole-grain kernel popcorn. The new varieties will now be available at Walmart stores and launching at Albertsons banners nationwide including Jewel, Shaws, Acme, Safeway, and Market Street for the first time. The ready-to-eat, gluten-free, low-sodium offerings are available in three flavors:

  • Cotton Candy – A fusion of sweet cotton candy flavor and popcorn crunch.
  • White Cheddar – Meticulously coated with the finest cheddar for a snack that's truly unforgettable, per the brand.
  • Himalayan Pink Salt – This twist on a classic favorite adds a touch of pink perfection to every day with tiny bursts of savory delight in every bite.

To commemorate the new flavors and new distribution of Be Happy Snacks, the D'Amelio family is hosting the Be Happy Snacks Ultimate Dance Giveaway which has an estimated value of $25,000 and goes from 12:00 am (ET) on June 15 to 11:59 pm on August 14. For rules and regulations on how to enter, popcorn snackers can scan the QR code on the back of all three flavors. The winner will be selected in a random drawing by August 22 from all eligible entries received. The person chosen and three guests will be flown to Los Angeles for a four-day trip that will include attending the 2024 Fall Finale of one of the biggest and most exciting dance shows on network television, along with a private dance class hosted by a surprise guest.

"Our family is so excited to be celebrating the growth of Be Happy Snacks with our followers," says Marc D'Amelio, co-founder and CEO of Be Happy Snacks. "These new varieties really express our mission of bringing people together with elevated twists on classic flavors that snack lovers will be able to enjoy together, no matter their taste preference. This line of popcorn truly has something for everyone."

Be Happy Snacks was created under the family's cross platform company D'Amelio Brands. Consumers can find the ready-to-eat popcorn at Walmart and Albertsons Banners nationwide starting this month. For updates on the brand, fans can visit the website at behappysnacks.com or follow along on Instagram at @behappysnacksco. Be Happy Snacks is also on TikTok at @behappysnacks. 


Related: D’Amelio Foods launches Be Happy Snacks Popcorn products

KEYWORDS: Be Happy Snacks gourmet popcorn

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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