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Industry NewsGluten-freeWaffles

Brazi Bites waffles expands to Whole Foods

The brand created its Cheesy Waffle flavor after seeing it trending on social media.

By Liz Parker Kuhn
Brazi Bites waffles expands to Whole Foods

courtesy of Brazi Bites

August 13, 2024

Brazi Bites, creator of better-for-you, Latin-inspired frozen foods, recently announced that the brand’s Gluten-Free Frozen Waffles are now available at Whole Foods stores nationwide starting this month.

Available in three flavors, including the first-to-market savory Cheesy Waffle, and traditional varieties with Homestyle and Blueberry, the waffles are crispy on the outside and fluffy on the inside, but gluten-free, per the company. 

When the brand saw creators on social media putting its signature Brazilian Cheese Bread into waffle irons, it decided to make the viral hack a reality, creating the first savory Cheesy Waffle alongside its sweet flavors.  

The brand's Blueberry Waffles also recently entered the SE Costco region, sold in a 24-pack for $12.99.


Related: Brazi Bites announces second annual Latino Entrepreneur Accelerator Program winner

KEYWORDS: Brazi Bites Whole Foods

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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