“These pistachios hold the salt, not the flavor,” says Diana Salsa, vice president of marketing for Wonderful Pistachios. “Versatile and nutritious, roasted Unsalted No Shells are an excellent choice for health-conscious eaters. They make a satisfying midday snack or add a protein boost to salads, pasta dishes, and charcuterie boards.”  

According to recent research conducted by The Wonderful Company, while snacking between meals remains the primary eating occasion for pistachios, more consumers are using them as an ingredient. In fact, the research indicated that 37% of pistachio consumers now use them as an ingredient, a seven-point year over year increase.   

Wonderful Pistachios Unsalted is already available as an In-Shell variety, which is the number three bestselling item for the Wonderful Pistachios In-Shell product line. The launch of No Shells Unsalted rounds out the low-sodium offerings from Wonderful Pistachios, giving consumers more choices when it comes to mindful snacking.  

Wonderful Pistachios’ existing low-sodium items already boast the highest trial rates among the brand’s offerings. The low-sodium consumer is exclusive, with one in five In-Shell Unsalted buyers only purchasing Unsalted and no other variety, says the brand.

Unsalted joins a  lineup of Wonderful Pistachios No Shells varieties and flavors, which includes Roasted & Salted, Lightly Salted, Jalapeño Lime, Chili Roasted, Sea Salt & Vinegar, Sea Salt & Pepper, Honey Roasted, and Smoky Barbecue.  

Related: Wonderful Pistachios debuts No Shells Sweet Cinnamon