Blue Diamond, 7-Eleven debut Cherry Slurpee almonds
The LTO cherry-flavored snack will retail for $1.79 per bag.
Courtesy of Blue Diamond Almonds
Blue Diamond Almonds announced it is teaming up with convenience retailer 7-Eleven, Inc. to debut its second flavor of the year: Cherry Slurpee. The new flavor transforms the retailer's Slurpee drink into an almond, and reportedly combines the crunch of the brand's almonds with a pop of cherry flavor.
This collaboration comes on the heels of a partnership with Mike’s Hot Honey, as Blue Diamond continues to set its sights on innovation by tapping into trending flavors, it says.
“Cherry is an iconic summer flavor, so it immediately came to our attention when ideating, and what encapsulates that more than the sweet and refreshing Cherry Slurpee drink,” says Maya Erwin, VP of marketing and innovation at Blue Diamond. “Bringing this flavor to our protein packed almonds makes it the perfect snack for the flavors you crave in the warmer months, while delivering on our desire to provide consumers with new and exciting flavors.”
Blue Diamond Cherry Slurpee Almonds are now available for a limited time at participating 7-Eleven, Speedway, and Stripes locations nationwide in 1.5-oz snack tubes, with an SRP starting at $1.79. Consumers can also find the treat on The Nutty Cruiser, Blue Diamond’s 20-ft almond shaped sampling vehicle, over the next couple of months as it continues its tour around the U.S.
“At 7-Eleven, we’re always looking for new ways to bring fun, unexpected flavor experiences to our customers,” says Randy Quinn, senior VP, merchandising (vault and proprietary beverage) at 7-Eleven, Inc. “Cherry has long been one of our most beloved Slurpee drink flavors, and seeing it reimagined in a whole new format is a great way to extend that summertime nostalgia beyond the cup.”
Blue Diamond Growers is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
