Crumbs launches giant-sized cupcakes at retail
The "Colossal Cupcake" weighs in at 60 ounces and is available at Kroger stores.
Courtesy of The Original Crumbs Bakeshop
The Original Crumbs Bakeshop, the brand that pioneered the gourmet cupcake craze back in 2003, has announced its newest innovation: The Crumbs Colossal Cupcake. Designed to feed an entire party with one single cupcake, The Colossal is now available at The Kroger Co. family of stores across 22 states—bringing Crumbs' cupcakes right to the bakery section of grocery stores.
“Our model has evolved, but our mission remains the same,” says Mia Bauer, co-founder of Crumbs Bakeshop. “We launched Crumbs to bring back the magic of neighborhood bakeries, and now we want to bring that same premium quality to local supermarkets—so shoppers can pick up fresh, delicious, showstopping Crumbs desserts alongside their groceries.”
The Crumbs Colossal Cupcake is available in two flavors:
- Vanilla Birthday Cake: Classic vanilla confetti cake with a piñata-style sprinkle surprise filled on the inside and covered with Crumbs famous vanilla frosting and sprinkles.
- Cookies & Cream: Rich chocolate cake filled on the inside with cookies and cream-infused buttercream filling, topped with Crumbs signature vanilla buttercream covered with mounds of cookies and cream cookie pieces.
“We’re the first to market with a bakery item like this at the traditional neighborhood grocery store level, and we see it as a game-changer,” adds Co-Founder Jason Bauer. “Whether you’re planning a celebration, or looking for a ‘last-minute gift that doesn’t scream ‘I forgot’, The Colossal cupcake offers something totally unique, viral-worthy, and fun—it’s a conversation piece that turns any occasion into a sweet celebration.”
Crumbs will also showcase The Colossal at the upcoming International Dairy Deli Bakery Association (IDDBA) Show (booth 5050) in New Orleans, June 1–3. Attendees are invited to visit the Crumbs booth for a firsthand look—and taste—of the product.
The Colossal Cupcake is available for $24.99 at The Kroger Co. Family of Stores (Food 4 Less, Foods Co., Fred Meyer, Fry’s, Gerbes, Jay C Food Store, King Soopers, Kroger, Mariano’s, Metro Market, Pay-Less Super Markets, Pick’n Save, QFC, Ralphs, Ruler, and Smith’s Food and Drug) across Alabama, Arizona, Arkansas, California, Colorado, Georgia, Illinois, Indiana, Kansas, Kentucky, Michigan, Mississippi, Nevada, Ohio, Oregon, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, and Wisconsin.
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