Firehook, Truff collaborate on LTO cracker
The snack is baked in small batches with truffle salt.
Courtesy of Firehook
Firehook Crackers is introducing a snacking innovation in partnership with condiment Truff. The limited-edition Parmesan Truffle Crackers reportedly bring together the rich, umami flavor of Truff with the savory complexity of real parmesan cheese.
Firehook Parmesan Truffle crackers are baked in small batches with Truff Truffle Salt, flecks of fresh black truffle and aged parmesan cheese. The crackers can be consumed on their own or paired with aged cheddar and Truff Hot Sauce.
“We first partnered with Truff on a ‘curated bite’ made with our Sea Salt cracker, prosciutto, fresh mozzarella and basil, with a drizzle of Truff Oil, and fans instantly fell in love,” says Maura Mottolese, Firehook CEO. “From there, we hit the test kitchen together to create a delectable, craveable cracker that unites the purest qualities of our brands and defies expectations of snacking.”
“We are so excited to bring the delectable umami flavor of Truff to the snacking occasion,” says Nick Guillen, co-founder of Truff. “Each cracker has that mouth-watering truffle aroma and flavor that Truff is known for, and the crispy, crunchy texture that we love from Firehook. We love topping the crackers with a drizzle of our signature truffle-infused hot sauce to make each bite even more craveable.”
The new Firehook Crackers are now available at select retailers nationwide.
Related: Firehook debuts brand refresh
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
