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Snack ProductsNew Snack and Bakery ProductsCrackers

Firehook, Ithaca Hummus unveil LTO French Onion cracker

The product will be available for a limited time on Amazon and at retailers nationwide.

By SF&WB Staff
Firehook, Ithaca Hummus unveil LTO French Onion cracker
Courtesy of Firehook Crackers
March 2, 2026

Firehook Crackers has launched its newest limited-edition flavor: Firehook x Ithaca Hummus French Onion Crackers. Created in collaboration with Ithaca, the hummus brand reportedly known for its bold flavors, this new cracker captures the rich, savory indulgence of French onion dip and transforms it into a crunchy bite, the company says.

Inspired by Ithaca’s consumer-favorite French Onion hummus, the collaboration aims to fuse deep caramelized onion notes with Firehook’s signature artisan-baked crunch.

“We partnered with Firehook because our fans have been pairing our brands for years,” said Chris Kirby, founder and CEO of Ithaca Hummus. “We share a commitment to real ingredients and bold, category-leading quality. Together, we set out to make shopping (and snacking) more fun and delightfully unexpected for consumers.”

“At Firehook, ingredient driven innovation is in our DNA,” says  Maura Mottolese, CEO of Firehook Crackers. “Collaborating with Ithaca Hummus is not only a natural extension of our artisan values—but a partnership between two brands that prioritize using only the best ingredients to deliver unparalleled sensory satisfaction.” 

The Firehook x Ithaca Hummus French Onion Cracker will be available for a limited time on Amazon and at select retailers nationwide.


Related: Firehook, Truff collaborate on LTO cracker

KEYWORDS: collaboration Firehook innovation innovative flavors

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