Rich Products announces Bailey's partnership
The bakery items with Bailey's include cheesecake, cookies, and more.
Courtesy of Rich's
Global, family-owned food company Rich Products (Rich’s) will debut a new partnership with Bailey’s at the 2025 International Dairy Deli Bakery Association (IDDBA) conference (booth 2425), taking place June 1-3 in New Orleans, LA. Featuring a line-up of dessert solutions made with the flavor of Baileys Irish Cream, Rich’s will give IDDBA attendees a first look at the new portfolio.
“This year marks a special IDDBA appearance for Rich’s, as we’re celebrating our 80th anniversary as a family-owned food company,” says Alvino Battistoni, senior vice president, In-Store Bakery & Deli Division, Rich Products. “Innovation has always been at the heart of who we are—dating all the way back to 1945 when our founder invented the world’s first non-dairy whipped topping. We’re excited to showcase some of our newest innovations at IDDBA this year—from new products and solutions to the unique ways we’re leaning into digital technology—all to help bakeries stay ahead, deliver on the latest consumer trends and drive growth in today’s rapidly evolving marketplace.”
Bringing Bailey's to the bakery aisle
Rich’s is teaming up with Baileys to put a fresh twist on the classic Irish Cream flavor, with a lineup of on-trend products, including:
- Baileys Irish Cream Ice Cream Cake: This alcohol-free ice cream cake swirls chocolate into every bite and tops it all off with smooth coffee icing and chocolate shavings.
- Baileys Irish Cream Cheesecake (6” & 3.25-oz slice): This non-alcoholic Baileys Irish Cream–flavored cheesecake combines New York–style richness with a chocolatey crust and drizzle.
- Baileys Baked Cookie (six-pack) and Cookie Dough (2.5-oz): A fusion of rich chocolate and the taste of Baileys Irish Cream.
- Baileys Irish Cream Tres Leches Soak: Authentically crafted in Mexico, Tres Leches Soak is infused with the flavor of non-alcoholic Baileys Irish Cream.
- Baileys Irish Cream Bettercreme (9” pail): Rich’s Bettercreme—now infused with non-alcoholic Baileys Irish Cream—offers an indulgent twist that can be used on doughnuts, cakes, parfaits, cookies, and more.
To learn more about Rich’s full spectrum of bakery offerings, visit Rich’s In-Store Bakery Solutions. For a full suite of in-store bakery training, courses, and education, visit Rich’s Bakery Academy.
Rich Products is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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