“As part of our mission to help our customers be successful, we identified the need for bakers to accelerate the innovation cycle to respond to evolving consumer trends,” says Andrew Brimacombe, president of Puratos USA. “However, we see that line time and baking skills can be a constraint on innovation and recipe optimization in many industrial bakery environments. This new pilot bakery brings together the deep skills of a bakery ingredients innovator with a bakery equipment leader to provide bakers with a way to develop, optimize, test, and scale products with speed and certainty, going from concept to commercialization in one visit. It will also support our customers as they seek to train their teams and build skills.”

The new facility is located inside Puratos USA headquarters, just steps away from the company’s Innovation Center. According to the company, the integrated setup is designed to foster seamless collaboration between Puratos’ technical baking team and its customers, offering direct access to a range of cutting-edge baking equipment, co-creation spaces, and demo areas for hands-on training. This arrangement allows bakeries to test and refine recipes in an environment intended to support rapid prototyping and innovation.  

With equipment designed to mirror real-world manufacturing, bakeries reportedly can reduce trial and error, as well as costly line testing, during product development and scale-up. Visitors can also participate in trend sessions rooted in Puratos’ Taste Tomorrow consumer research, and leverage Puratos’ extensive sensory capabilities to refine concepts with market feedback.  

“We have a long history of strong partnerships aimed at advancing the bakery industry, including with equipment manufacturers,” says Pierre Tossut, global CEO, Puratos. “We are pleased to extend our partnership with AMF to develop this unique pilot bakery line in the US, allowing our customers to innovate faster. We will continue to develop our partnerships across the globe and look forward to extending further collaborations with equipment suppliers that move the industry forward.”

The new facility is now open and available for customer collaboration sessions, innovation workshops, and technical training, as well as project-based work around recipe development, ingredient replacement, cost reduction, and process optimization. Just 30 minutes from Philadelphia International Airport, the facility is intended to be convenient for visiting bakery partners, offering a welcoming, fully equipped workspace complete with high-speed Wi-Fi, snacks, and coffee to support productive working sessions.   

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