Mary's Gone Crackers launches at Target stores nationwide
The rollout includes three of the brand's top-performing snack SKUs.
Courtesy of Mary's Gone Crackers
Mary’s Gone Crackers, the organic and gluten-free cracker brand, has officially launched in Target stores nationwide. The rollout includes three of the brand’s top-performing SKUs—Original, Super Seed Everything, and Super Seed Classic—offered in 4-oz boxes, available to Target guests.
The move comes at a pivotal moment for Mary’s Gone Crackers as the brand continues a multi-year growth trajectory fueled by innovation, expanded distribution, and a deepened commitment to ingredient integrity and sustainability, the company says. In the last six months, the brand unveiled a full packaging refresh designed to increase shelf impact, introduced new box sizes to fit more consumers’ needs, and entered the club channel through new retail partnerships with both Costco and Sam’s Club.
Known for its seed-based crackers made from organic, non-GMO, Kosher and gluten-free ingredients, Mary’s Gone Crackers has earned a following among health-conscious consumers who want snacks that deliver on both taste and values, it says. The new partnership with Target taps into a shopper base that’s highly aligned with Mary’s core audience—ingredient-savvy, wellness-driven, and looking for elevated everyday products, the company adds.
“Target guests are intentional about what they eat. They read labels, they prioritize quality, and they want better-for-you food that they can feed to their families without sacrificing flavor,” explains Michael Finete, CEO of Mary’s Gone Crackers. “This is a customer we truly understand and have built our brand around. We’re excited to partner with Target to bring our top SKUs to their shelves.”
Related: Mary's Gone Crackers releases family-size packs at Costco
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