Khloé Kardashian’s Khloud Popcorn expands its reach
The snack is gluten-free and contains 7 g of complete protein.
Courtesy of Khloud Protein Popcorn
Khloud Protein Popcorn, the better-for-you snack brand founded by Khloé Kardashian, has expanded into more than 2,500 retail doors nationwide, including Target and Sprouts, since its launch in late April. Additional distribution at Wegmans, Raley’s, ShopRite, and CIBO Express set to begin in July. Khloud is also available online on Thrive Market, GoPuff, and khloudfoods.com.
“Starting Khloud was about creating snacks I genuinely crave that don’t compromise on flavor or nutrition,” says Kardashian, founder of Khloud. “The response has blown me away. We’re not only seeing strong sales; we’re seeing Khloud become a permanent part of shoppers’ routines, which is exactly what we hoped for. I’m so happy that people are enjoying Khloud as an easy and delicious way to get extra protein!”
Early sales outpaced projections, as evidenced by multiple doors where Khloud sold out in days. The brand is outperforming peer brands by more than 150% and is already one of the top-performing salty snack brands in key retailers, stealing share from both mainstream and better-for-you snack competitors.
Khloud Protein Popcorn is crafted from whole-grain popcorn sourced from Nebraska and is non-GMO, gluten-free, kosher, and free from both seed oils and added flavors. Each serving of Khloud contains 7 g of complete protein.
Khloud was created in response to the increased consumer demand for convenient protein sources, debuting with a popcorn offering triple the protein of other popcorn brands. Over three-quarters (77%) of American adults reported consuming high-protein foods in the past year, up 22% since 2011 (source: Health and Wellness Trends Database).
Related: Khloé Kardashian brings protein popcorn to the snack aisle
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