Khloe Kardashian's Khloud launches Protein Chips
The snack is made with non-GMO corn masa and avocado oil.
Khloud, the fast-growing snack brand founded by Khloé Kardashian, announced today the launch of Khloud Protein Chips, the brand’s first new protein snack option since the launch of its Protein Popcorn in April 2025.
After defining the functional popcorn category to become one of the fastest-growing popcorn brands in the U.S., it says, Khloud is now bringing its “Good Stuff, Zero Fluff” philosophy to another snack category: chips. Khloud Protein Chips deliver 7 g of protein per serving and are made with ingredients such as non-GMO real corn masa and avocado oil. The whole-grain tortilla chips will roll out on shelves exclusively available at Target and on Target.com starting April 8 in three flavors: Sweet Heat, Nacho, and Buffalo.
“I created Khloud because I’ve always believed you shouldn’t have to choose between snacks you crave and ingredients you feel good about,” says Khloé Kardashian, founder of Khloud. “Chips are one of those snacks everyone reaches for, so it felt like the perfect next step for Khloud. We took a classic and made it better with clean ingredients and protein.”
Grounded in Khloud’s function-first, clean ingredient philosophy, Khloud Protein Chips are crafted without seed oils and with pea protein baked directly into every tortilla chip. That approach is resonating, the brand says: in under a year, Khloud has achieved rapid retail expansion, landing in more than 29,000 doors nationwide. The brand is now stocked across major retailers, including Starbucks, Target, Walmart, Kroger, Albertsons, and Amazon.
“From the beginning, we’ve believed Khloud had the potential to grow beyond a single product,” says Jeff Rubenstein, CEO and co-founder of Khloud. “Protein Chips are a clear signal that we’re building a modern, cross-category snack brand for the next generation - bringing our unique positioning, ingredient standards, and protein functionality to tortilla chips, one of the most culturally embedded formats in the country and the second-largest category in salty snacks.”
Khloud Protein Chips roll out April 8 exclusively available at Target and on Target.com, with KhloudFoods.com launching April 21.
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