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Special ReportsBakery ProductsState of the Industry

State of the Industry 2025: Ready for anything

state of the industry: bakery

Cover video courtesy of FabrikaCr via CreatasVideo+ / GettyImages Plus

July 2, 2025
State of the Industry: Bakery

In an address during the recent American Bakers Association (ABA) Convention, president and CEO Eric Dell told the industry leaders in attendance that these are uncertain times, and that business generally does not react favorable to uncertainty. The truth in those words might be far from controversial, but another fact that is undeniably true: bakers are nothing if not resilient. Through recessions and depressions, a global pandemic, labor woes, and the threat of tariffs, companies in the field continue to roll with the punches as they come, bouncing back every time.

That doesn’t mean, though, that the months and years ahead will not be stress-free for bakers. Obstacles like rising materials costs, workforce shortages, tariffs, and others are likely to continue. In order to succeed, producers of bakery goods will have to brace themselves and be ready for anything.

Read Overview


Articles
Cookies
State of the Industry 2025: Cookies show their fun side

Producers are experimenting with new flavors, formats, and features.

Buns
State of the Industry 2025: Bun buys keep rolling along

From both the perimeter and center store, rolls and buns continue to land in shopping carts.

Breakfast
State of the Industry 2025: Breakfast grows up

Millennials and families continue reading labels before reaching for breakfast options.

Bread
State of the Industry 2025: Bread buys focus on quality

Shoppers and bread producers alike face challenges but the category keeps plugging along.

Tortilla
State of the Industry: Tortilla sales are on the rise

Refrigerated brands generally have been climbing faster than their shelf-stable counterparts.

red velvet cookies
State of the Industry 2025: Snack bars offer nutritious ingredients

Consumer preferences are skewing towards convenient bars offering improved nutritional profiles.

Sweet goods
State of the Industry 2025: Sweet goods producers remain optimistic

In the face of ups and downs, players in the category have reasons to look on the bright side.

lemon loaf
State of the Industry 2025: Bakery snacks continue innovating

Challenges persist, but producers in the snack cakes arena continue to show resilience and creativity

cauliflower pizza
State of the Industry 2025: Pizza gets a flavorful upgrade

The category continues to deliver plenty of healthy options for consumers.

Pistachio Strawberry Cake
State of the Industry 2025: Bittersweet results hit desserts

While the past year brought declines in several subcategories, bright spots still appeared.

Reports





State of the Industry retail sales data provided by:

View reports from years past
SOI 2024

State of the Industry 2024

SOI 2023

State of the Industry 2023

SOI 2022

State of the Industry 2022

SOI 2021

State of the Industry 2021

KEYWORDS: American Bakers Association state of the baking industry workforce development

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