Grupo Bimbo to eliminate artificial colors by end of 2026
Most of the company's products are already free from synthetic flavors.
Courtesy of Ball Park Buns
Grupo Bimbo, S.A.B. de C.V. has announced its firm commitment to eliminate all artificial colorants from its entire product portfolio by the end of 2026. This marks a significant step forward in the company’s journey toward offering simpler and natural recipes across its global portfolio, it says.
As of today, 99% of the company’s daily consumption products—including its core categories of bread, buns and rolls, tortillas, bagels, and English muffins—are already free from artificial flavors and colorants. These categories represent approximately 50% of Grupo Bimbo’s global net sales and more than 70% of sales in the U.S.
Additionally, the Access to Nutrition Initiative (ATNI), a global foundation that challenges the food industry, investors, and policymakers to shape healthier food systems, has recognized Grupo Bimbo as one of the four highest-ranked food companies globally. The company was recognized for its commitment to enhance the nutritional quality of its products, promote responsible marketing practices, and broadening access to its product portfolio.
“We continue making solid progress toward our health and wellness targets,” says Rafael Pamias, CEO of Grupo Bimbo. “By year-end, we expect 100% of our bread, buns, and breakfast portfolio to deliver positive nutrition, achieving a Health Star Rating of 3.5 or higher. Looking ahead, we are expanding our focus with a bold goal: by 2026, all our products will be free from artificial colorants. And by 2030, we aim for 100% of our baked goods and snacks to be made with simple, natural recipes—ensuring our products remain safe, nutritious, affordable, and accessible to families around the world.”
This commitment reinforces Grupo Bimbo’s leadership in health and wellness and its ongoing "Purpose to Nourish" a better world, it adds.
Grupo Bimbo S.A.B. de C.V. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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