Cheez-It introduces Crunch snack line
An all-new 3D Cheez-It format is launching this fall in three flavors.
Courtesy of Kellanova
Cheez-It is launching Cheez-It Crunch, a new snack line featuring a 3D shape and a crisp texture designed to deliver edge-to-edge flavor. The product marks the brand’s biggest innovation in three years.
Cheez-It Crunch combines 100% real cheese with a multisensorial snacking experience, aligning with consumer interest in texture-forward snacks. According to brand data, social media content featuring crunchy snacks has increased 55% over the past year.
“We’ve taken everything consumers appreciate about the original Cheez-It cracker and reimagined it with a new snacking experience,” says Cara Tragseiler, senior brand director for Cheez-It. “Cheez-It Crunch has a bold, craveable crunch, delivering a satisfying bite and making it a must-have for all snack lovers.”
The Cheez-It Crunch line includes three flavors:
Cheez-It Crunch combines 100% real cheese with a multisensorial snacking experience, aligning with consumer interest in texture-forward snacks. According to brand data, social media content featuring crunchy snacks has increased 55% over the past year.
“We’ve taken everything consumers appreciate about the original Cheez-It cracker and reimagined it with a new snacking experience,” says Cara Tragseiler, senior brand director for Cheez-It. “Cheez-It Crunch has a bold, craveable crunch, delivering a satisfying bite and making it a must-have for all snack lovers.”
The Cheez-It Crunch line includes three flavors:
- Kick'n Nacho Cheese: Classic cheddar layered with tangy nacho seasoning.
- Zesty Jalapeño Cheddar: Cheddar paired with spicy jalapeño for a heat-forward profile.
- Sharp White Cheddar: A complex cheddar flavor with buttery notes.
Single-serve 2.25 oz bags of Kick'n Nacho Cheese and Zesty Jalapeño Cheddar will be available at 7-Eleven stores starting October 2025 for an MSRP of $2.79. Full-size 6.5 oz bags of all three flavors will launch nationwide in January 2026, priced at $4.49.
Kellanova (formerly Kellogg’s) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
