The updated products will be available at Target beginning in late September. Additional national retailers are expected to carry the new lineup this winter and into early 2026.

The reformulated products maintain the brand’s clean-label positioning, with no artificial flavors or preservatives, and using colors from natural sources.

Available varieties include:

• Veggie Straws: Sea Salt, Zesty Ranch, and Screamin’ Hot, now featuring a four-straw blend with the addition of sweet potato.
• Veggie Puffs: Mac n’ Cheese (made with real cheese) and Barbecue.

“Kids may be the toughest snack critics out there, but when a bite brings smiles at the lunch table and peace of mind at home, that’s a parenting win,” says Julia Nathan, senior director of brand building and activation. “As families look more closely at the snacks they consume every day while seeking better-for-you options without sacrificing taste, crunch, or craveability, our Garden Veggie Snacks team continues to prioritize transparency and ingredient innovation. Our portfolio reinvention introduces high-quality credentials like made with avocado oil, real cheese, and a fourth straw, delivering the quality families want while keeping the fun, satisfying, flavor-forward experience that makes us a snack staple both kids and adults love.”

Related: Hain Celestial expands BFY snacks to Dollar General