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Harvest Snaps gets packaging redesign

Calbee is also introducing new flavors for both its flagship brand and Crunchy Loops.

Calbee America is rolling out a fresh look for its flagship brand, Harvest Snaps.

With increased consumer interest in better-for-you snacking and produce aisle shopping—Harvest Snaps’ longtime home—the brand is updating its packaging to better reflect its identity as a crunchy, savory snack made with peas or lentils sourced straight from the farm.

A new “Made with Real Veggies” seal, along with protein and fiber callouts, now appears on the front and back of pack to clearly differentiate the brand from competitors. The core line of veggie snacks also adds the word “crispy” to emphasize its signature crunch, and a new graphic illustrates how whole legumes are milled in-house.

In addition to updated packaging, Calbee is introducing new flavors with broad consumer appeal. Harvest Snaps Zesty Ranch replaces Wasabi Ranch, and Mango Chili Lime is now made with red lentils instead of black beans. Crunchy Loops, another Calbee offering, also adds a new Original flavor featuring a savory, balanced seasoning blend.

All products are certified Non-GMO and gluten free, and are now available for retailers nationwide to carry. New designs will begin rolling onto shelves from October through December.

“From flavor development to packaging design, consumer preferences drive everything we do at Harvest Snaps,” says Maiko Shimano, director of marketing at Calbee America Inc. “We’re always looking for better ways to bring our tasty and wholesome products to a broad range of snackers and fuel the healthier lifestyles of our customers. Veg Up & Go!”