Mars's Kind brand has released innovations that will arrive on shelves beginning January 2026, including its first-ever protein granola: Kind Protein Max Granola. 

Kind Protein Max Granola delivers 15 g of protein and 9 g of fiber, leading with whole foods like nuts and oats to create flavors like Peanut Butter and Sweet & Salty Caramel Almond. The granola will be available at major retailers (Amazon, Publix, Walmart, Gian, Meijer, Kroger, and Food Lion) starting January 1, for an SRP of $5.99.

Kind Protein Max Bars is also expanding its lineup. Online on Amazon now and in stores nationwide starting in January, Kind Protein Max Raspberry Cocoa Crisp and Dark Chocolate Crisp offer indulgent flavor profiles while still offering 20 g of protein and only 1 g of added sugar, the brand says.

In addition, Kind is adding Mango Pineapple Nut to its traditional bar lineup, available at Amazon, Walmart, Meijer, Hannaford, and Wegman's.

Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.