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Purely Elizabeth enters the protein granola category

The new line delivers energy from nuts and seeds without powders, isolates, or fillers

Purely Elizabeth Protein Granola pouches — IMAGE COURTESY OF: Purely Elizabeth

Purely Elizabeth, a modern wellness brand known for ingredient-forward granolas, has announced the launch of Purely Elizabeth Protein Ancient Grain Granola, marking the brand's expansion into one of the most in-demand spaces in food, it says: protein.

As granola expands beyond breakfast and protein demand continues to surge, consumers are looking for foods that deliver both function and flavor without relying on overly processed ingredients.

As protein continues to dominate the conversation, Purely Elizabeth is taking a more intentional, whole-food approach, the brand notes. The new line delivers 10 g of protein per serving from real, whole food ingredients like nuts and seeds without protein powders, isolates, or fillers. Each recipe pairs protein-rich ingredients with organic oats and 6–8 g of fiber, and is lightly sweetened with coconut sugar for a nutrient-dense crunch. Each batch is made with a blend of pumpkin seeds, almonds, cashews and chia seeds, aiming to create a nutty texture.

Available in three flavors (Cinnamon Toast, Almond Butter & Berries, and Dark Chocolate Blueberry), the line is certified gluten-free, Non-GMO Project Verified, and vegan.

Purely Elizabeth Protein Ancient Grain Granola retails for $7.99. The new line is available now at Target nationwide, with additional retailers to follow. It is also available on PurelyElizabeth.com.

This article was originally posted on www.preparedfoods.com.