Hormel Foods Corp., a Fortune 500 global branded food company, announced that Jason Levine has been appointed to a newly created enterprise-wide chief marketing officer (CMO) role. The role is part of the company's commitment to driving growth and innovation as it continues to strengthen its consumer-centric strategy, it says.

Levine brings more than two decades of experience in the consumer packaged goods industry, spanning global brands and emerging companies. He spent 19 years with Mondelēz International, beginning at Kraft Foods Group. He ultimately rose to Mondelēz's CMO for North America, where he led marketing for a multibillion-dollar portfolio of brands, including Oreo and Ritz, driving innovation, brand modernization and cross-category growth. Most recently, Levine served as CMO for PIM Brands, a snacking confectionery company that includes Welch's Fruit Snacks.

Levine earned his Master of Business Administration from Tulane University and a bachelor's degree in business from Northeastern University.

"We're excited to have Jason join us and take on this new role—an important step in advancing our marketing capabilities and driving growth across all segments of our business," says John Ghingo, president of Hormel Foods. "Jason brings deep expertise in global brand building, innovation and digital strategy across well-known brands, and his leadership will help us unlock the full potential of our iconic brands and accelerate our long-range growth ambitions."

This role is focused on advancing marketing capabilities across the company and enabling enterprise-wide growth. Levine will concentrate on areas such as brand strategy and digital capabilities and creating marketing platforms that scale across channels and markets. Enterprise business analytics—spanning revenue growth management and brand and shopper analytics—will now be aligned with the company's Brand Fuel function, its hub for innovation, consumer and shopper insights, brand diagnostics, e‑commerce, digital content, and brand communications. Under Levine's leadership, this integration will support the strategic use of data and technology to aim to enable impactful brand marketing, innovation, and consumer-driven growth across channels and markets, Hormel Foods says.

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