Cap'n Crunch debuts Mystery flavor
The new LTO is available in a 12.6-oz box plus a 22.1-oz family size.
PepsiCo's Cap'n Crunch cereal is releasing Mystery Crunch, a limited-edition flavor that invites consumers to become detectives and put their taste buds to the test, the brand says.
The cereal arrives with an unidentified flavor waiting to be cracked. "Is it cheesy? Coconutty? Creamy? Chocolatey? The answer lies somewhere in that unmistakable crunch," the brand notes.
Cap’n Crunch’s Mystery Crunch is available in two sizes (a 12.6-oz regular box and a 22.1-oz family size box) and is rolling out now across grocery retailers nationwide, including Walmart, Target, Kroger, Albertsons, and Dollar General/Family Dollar.
Consumers are invited to solve the Cap’n’s mystery themselves, and the hunt to identify the flavor begins the moment the box lands on the table. Shoppers can scan the QR code on the box to share their best guess and enter for a chance to win a prize from the Cap’n, or visit capncrunchmystery.com to enter.
PepsiCo is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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