The Real Good Foods Company, Inc., producer of high-protein, low-carb foods, has launched its Flour Tortillas, an evolution of the traditional flour tortilla designed for today's health-conscious consumer. The company developed burrito-style tortillas for consumers who want more nutritional value from everyday staples. Each tortilla delivers high protein and fiber, low net carbs, and contains no seed oils.

The tortillas are designed to fit easily into everyday routines by helping consumers meet a range of health goals without added complexity, the brand says. They can be used across meals—from breakfast wraps and lunch burritos to quesadillas and casseroles—and pair well with both classic comfort foods and lighter ingredients such as eggs, grilled proteins, and fresh produce, the brand adds.

The tortillas will debut at select clubs in the Southeast and California, marking an important step in the brand's expansion beyond frozen and refrigerated aisles, it notes.

"Expanding into shelf-stable products opens the door for new ways consumers can incorporate Real Good Foods into everyday meals," says  Rikki Ingram, chief marketing officer at Real Good Foods. "Our customers are looking for pantry staples that support their nutrition goals without sacrificing taste or ease, and we created these tortillas with that balance in mind."

The introduction of Flour Tortillas also sets the stage for continued innovation in the center of the store, where the brand sees a growing demand for high-protein, low-carb options across categories such as wraps, snacks, and chips, it says.

Related: Real Good Foods unveils frozen chicken with beef tallow