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Industry News

Fun Friday: Voodoo Doughnut weddings, Eos Cashmere Cakes, National Croissant Day at Lidl

Entenmann's in ... the freezer aisle?

By Liz Parker Kuhn
Voodoo Doughnut weddings
Courtesy of Voodoo Doughnut
January 30, 2026

Voodoo Doughnut wants to host your wedding

This Valentine’s season, Voodoo Doughnut is a ‘Til Death Dough Us Part Wedding Giveaway, where ten lucky couples will win a one-of-a-kind wedding ceremony inside the brand’s pink shops. Through February 14, eligible participants can enter for a chance to win a Voodoo Doughnut Wedding Ceremony Package and tie the knot at a participating location. The package includes a short legal or non-legal ceremony with a Voodoo officiant for the couple and up to 24 guests, two Voodoo dozens or vegan dozens, two 12-inch custom Newlywed Dolls inspired by the couple, one custom 12-inch heart-shaped doughnut centerpiece, and cups of Magic Roast brewed coffee for up to 24 guests.


Eos gets cozy with sweatsuits, cakes

eos sweatsuitCourtesy of Eos


Sixty-six percent of consumers say they’ve purchased a product specifically because it smelled “good enough to eat.” Beauty brand Eos turned that insight into reality with limited-edition Cashmere Cakes, hyper realistic and completely edible cakes inspired by its new Cashmere Body Mists, which were available on GoPuff January 28-29. To complete the multisensory moment around the Big Game, Eos is also dropping a bundle of all eight of the new eos body mist fragrances with ultra-cozy, scent-matched sweatsuits for $99 for consumers to look and feel like a snack while they enjoy one.


Lidl celebrates National Croissant Day

croissantCourtesy of Lidl

National Croissant Day just got a whole lot "butter" with Lidl U.S., the brand says. To celebrate one of its most iconic items, the store is offering customers a free butter croissant on Friday, January 30. Shoppers will need to download the MyLidl app, enter coupon code FREECROISSANT, and voila – they can claim their flaky freebie in-store. Lidl's croissants are "unmatched," the store boasts: they're crafted with premium European butter and baked fresh daily in-store, which makes them extra flaky, rich, and a true taste of France—no passport needed.


Hellmann's, Jimmy John's "Meal Diamond" ad

Hellmann’s x Jimmy John’s Collab Inspired by Meal Diamond AdCourtesy of Hellman's and Jimmy John's


With the release of Hellmann’s Super Bowl spot starring Andy Samberg as “Meal Diamond,” which reimagines Neil Diamond’s classic “Sweet Caroline” as “Sweet Sandwich Time,” the brand is teaming up with Jimmy John’s to launch the limited-time “Meal Diamond” sandwich, bringing the Big Game moment straight to the menu. The sandwich is made with double ham, cheddar, parmesan, provolone, and Hellmann’s mayo, toasted on French Bread, and is available February 2–22 at participating Jimmy John’s locations nationwide. The ad's :30-version is available here ahead of its airing in the fourth quarter of the game, and the :60-version is available here.


Turkey Hill, Entenmann's in the freezer aisle

Turkey Hill, Entenmann's ice creamCourtesy of Entenmann's


Turkey Hill and Entenmann's have introduced two new flavors inspired by Entenmann's baked goods: Entenmann's Soft-Baked Chocolate Chip Cookies and Little Bites Fudge Brownies. The Soft-Baked Chocolate Chip Cookies flavor features sweet cream blended with soft, chewy cookie pieces, while the Little Bites Fudge Brownies flavor includes chocolate and chunks of fudgy brownies. Both flavors will be available at select retailers including ShopRite, Acme, Safeway MidAtlantic, Giant Food, Giant, Turkey Hill Minit Markets, and Market Basket.

KEYWORDS: Bimbo Bakeries USA Entenmann's Fun Friday Jimmy John's Lidl Voodoo Doughnut

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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