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Industry News

Fun Friday: National Doughnut Day, Shipley expansion, Bibigo campaign, Mother's Cookies pop-ups

Donatos Pizza to open a fully autonomous restaurant at the Columbus, OH airport.

By Liz Parker Kuhn
Mother's Cookies Frostology lab

Courtesy of Ferrero

Shipley Do Nuts exterior

Courtesy of Shipley Do-Nuts

Bibigo for It campaign

Courtesy of Bibigo

Dunkin Donuts pouch

Courtesy of Dunkin'

Voodoo Doughnut  National Doughnut Day

Courtesy of Voodoo Doughnut

Appetronix x Donatos Pizza

Courtesy of Donatos

Mother's Cookies Frostology lab
Shipley Do Nuts exterior
Bibigo for It campaign
Dunkin Donuts pouch
Voodoo Doughnut  National Doughnut Day
Appetronix x Donatos Pizza
June 6, 2025

Happy National Doughnut Day to those who celebrate! This week's Fun Friday is kicking off with some deals for today (June 6) that national retailers have been offering. 

To celebrate National Donut Day, Dunkin’ is offering a free classic doughnut with any beverage purchase at participating locations nationwide. The brand is also launching a limited-edition Stoney Clover Lane collection, available now, which features:

  • A double-sided doughnut pouch, featuring the Strawberry Frosted with Sprinkles donut on one side and Chocolate Frosted with Sprinkles on the other ($78)   
  • Set of four Dunkin’-inspired collectible patches, including: “I ❤️ Dunkin’” patch, Iced Coffee, a Strawberry Frosted Donut, and Half Dozen Donuts patch ($18 each)
  • Two sweet bag charms: the Iced Coffee Charm topped with a mini doughnut and a Donut Chain Charm featuring a strawberry sprinkled doughnut ($48 each) 

Select locations will also serve single doughnuts in custom-designed mini doughnut bags created in partnership with Stoney Clover just for the holiday—adding a sprinkle of extra joy to every free doughnut. 

Guests can also shop select Dunkin’ x Stoney Clover Lane merch, including Acrylic ($16.99) and Stainless-Steel Tumblers ($24.99), Straw Toppers ($6.99), and Cup Sleeves ($6.99) at participating Dunkin’ locations for a limited time, as supplies last. 

More National Doughnut Day deals:

  • Voodoo Doughnut is bringing its signature flair to National Doughnut Day with $10 Pink Raised Glazed Dozens. Available for one day only, each box features 12 light and fluffy raised rings handcrafted with pink dough and covered in Voodoo’s classic glaze
    • Guests who purchase a $10 Pink Raised Glazed Dozen in-store on National Doughnut Day will receive a free doughnut of their choice from Voodoo’s menu of over 40 creations
  • Shipley Do-Nuts is celebrating National Donut Day the entire month of June with freebies every Friday. To get free doughnuts, guests can simply visit their local Shipley shop or order online at shipleydonuts.com or through the loyalty app with code DonutMonth25. Deals available throughout the month include:
    • Friday, June 6: The nation’s oldest and largest doughnut and kolache brand is celebrating National Donut Day for a whole month of freebie Fridays, kicking off on June 6, with a free glazed doughnut with any purchase while supplies last.  
    • Friday, June 13: There’s only one Friday the 13th in 2025, and Shipley is making every dozen a baker’s dozen to celebrate lucky 13, or guests can opt for a free glazed doughnut with any purchase. 
    • Friday, June 20: Starting both summer and the weekend on the same Friday is a vibe! To celebrate, Shipley is offering a sweet freebie: a classic Shipley glazed with any purchase.  
    • Friday, June 27: Rounding out “National Donut Month” on the final Friday in June with a consumer-favorite free glazed.  
  • Krispy Kreme guests can receive a dozen Original Glazed doughnuts for just $2 with the purchase of any dozen at regular price in shop and via drive-thru at participating Krispy Kreme shops, on June 6. Also on June 6, guests can receive any doughnut of choice for free; no purchase necessary. Beginning Saturday, Krispy Kreme will offer “14 Days of Original Glazed” through the first day of summer, June 20:
    • For all 14 days, Krispy Kreme Rewards members can receive a dozen Original Glazed doughnuts for $9.99, Limit one per guest per day. To register for Krispy Kreme Rewards, visit krispykreme.com/rewards.
    • On Friday the 13th, all guests can receive a dozen Original Glazed doughnuts for 13 cents with the purchase of any dozen at regular price.
    • And on June 20, the first day of summer, Krispy Kreme will surprise thousands of lucky fans with 12 months of free Original Glazed doughnuts: one dozen per month beginning July 2025 through June 2026. Multiple guests will be randomly selected at every participating shop. Also on June 20, Krispy Kreme will offer a dozen Original Glazed doughnuts for just $2 with the purchase of any dozen at regular price. 

Virginia is for (doughnut) lovers: more Shipley news

Fast-growing Shipley Do-Nuts, the nation’s largest doughnut and kolache brand with more than 375 shops, has opened its first Virginia location in Lynchburg at 8004 Timberlake Road. The new shop marks Shipley’s expansion into its 14th state.

Founded in 1936 in Texas and expanding rapidly into new states such as Virginia, Shipley offers more than 60 varieties of fresh doughnuts, handmade daily. These include its signature hot glazed, cut in the Shipley hexagon shape, plus filled, iced, and cake doughnuts, bear claws, coffee and more. 

Shipley is also known for its kolaches (kuh-LAH-chees)—a signature Shipley breakfast pastry with savory fillings baked inside—and offers them in several fresh, house-made varieties, including Bacon, Egg & Cheese; Ham & Cheese; Sausage & Cheese; and Sausage, Jalapeno & Cheese. 

Owned by Lexington, Virginia-based businessman and Texas native Jody Mask, the new Virginia store is the first of three Shipley locations slated to open in the state under his development agreement. 

The Eastern Seaboard remains a priority region for the brand. Shipley is actively recruiting franchisees throughout Virginia, including Richmond, Roanoke, and Virginia Beach, in addition to the Carolinas, Georgia, and Florida.  

Shipley is reportedly expanding at a record pace nationally, with available territories in 46 states. Most recently, the brand signed a deal to bring over 30 Shipley locations to South Florida and New Mexico. For more information, visit ownashipleydonuts.com. 


Randall Park stars in Bibigo's new campaign, taking America on a K-food tour

Bibigo, the #1 Korean food brand in the U.S., is inviting people to just “Bibigo for it” and step outside their culinary comfort zones to discover the exciting world of Korean cuisine. The new campaign features Korean-American actor Randall Park, who brings his signature comedic flair to dish on his love for K-food. bibigo’s collection of single serve bowls is notably making its debut to showcase how easy it is to make Korean cuisine exciting and approachable for both newcomers and dedicated enthusiasts.

Bibigo has helped put Korean food on the map in the U.S. and is reportedly the fastest-growing Asian food brand, delivering American households breakout hits like Steamed Dumplings and Mandu (potsticker-style dumplings). Beyond its strong retail availability and ease of preparation, Bibigo's popularity has soared in the past few years. Today, approximately one in seven American households regularly stock up on Bibigo products.

This new campaign is a flavorful journey with Randall Park as he shares his fondness for Bibigo products and unveils personal anecdotes with dry humor. Whether navigating a bustling night market in Seoul, interrupting a K-pop music video shoot, enjoying a meal with grandmas or in his living room with friends here in America, Park illustrates how Bibigo enables him to enjoy his favorite dishes right at home.

“Partnering with Bibigo on this campaign feels like a full-circle moment for me,” said actor Randall Park. “This project, celebrating Korean food, reminds me vividly of childhood lunches, where opening my home-cooked meals in front of my classmates felt like a vulnerable act. All self-consciousness and fear of judgment I experienced then now stand in stark contrast to the immense pride I feel today. To be able to participate in presenting the flavors of Korean cuisine with the entire nation is a profound opportunity to honor my heritage through dishes I grew up with. I hope all those kids who once judged me can now enjoy these incredible products and see me as the young visionary that I truly was.”

Bibigo's latest campaign officially debuts its new line of single serve bowls, representing a significant step in its ongoing mission to democratize K-food for Americans across the nation. Without having to leave home or knowing how to cook those recipes, these microwaveable single serve bowls offer an easy way to enjoy and discover traditional meal options, ready in just a few minutes. The brand now features a complete range of home-cooked-style dishes, including Beef Bibimbap, Chicken Japchae Noodles, Spicy Sauced Dumplings, Chicken Bibimbap, Beef Japchae Noodles and Chicken Wonton Soup. Already known for its viral TikTok Steamed Dumplings and flavorful Mandu, as well as the vibrant tastes of Gochujang sauce, chewy Tteokbokki and savory Sobaba Chicken, Bibigo now looks to open the door to an even richer world of Korean culinary experiences with this new product line.

The “Bibigo for it” campaign is currently rolling out across television and social media channels. Click here to watch the main campaign spot.


Mother's Dynamite Dinosaurs Cookies roar to life with Frostology Lab pop-ups

Ferrero's Mother's Cookies brand is inviting families to join in on the excitement as its first-ever chocolatey cookie, Dynamite Dinosaurs, stomps across the nation this summer. Parents and kids can enjoy quality time together at the brand's interactive Frostology Lab where engaging, hands-on activities spark imagination and create memorable moments centered around the dinosaur-shaped treats.

Families will enter a dino-themed adventure land where they can put on their paleontology hats and explore eye-catching dino-ramas, a colossal coloring book, and so much more. At each pop-up, children will transform into "junior frostologists" with official lab coats, becoming dino explorers as they dig through spectacular sprinkles to find frosted fossils and sweet surprises.

Locations and dates:

  • New York, NY: June 21–22 from 10:00 am–6:00 pm EST, 9 West 8th Street, NY 10011
  • Washington, D.C.: July 5–6 from 10:00 am–6:00 pm EST, 507 8th Street SE, Washington, DC 20003
  • Chicago, IL: July 19–20 from 10:00 am–6:00 pm EST, 1003 W. Armitage Avenue, Chicago, IL 60614

*Additional markets and dates to be announced

Guests can capture shareable photo opp moments with life-size frosted dinosaur cookie replicas during their visit. Each participant will also leave with Dynamite Dinosaurs Cookies and a custom activity book, while supplies last, extending the adventure long after the event ends.

Beyond the Frostology Labs, families across select cities should keep their eyes peeled for surprise Dynamite Dinosaurs sampling popping up at popular local parks, family-friendly neighborhood attractions and select retailers throughout the summer.


Donatos Pizza to open fully autonomous restaurant in partnership with Appetronix

Donatos Pizza, the pizza company famous for its Edge to Edge toppings, is opening its first fully autonomous pizza restaurant in June. Donatos and its sister company Agápe Automation partnered with Appetronix to bring the robot operated restaurant to life. The new fully automated restaurant will debut before security in front of Concourse B at the John Glenn Columbus International Airport and will be operated by restaurateur HMS Host. The new autonomous kitchen will deliver a fast, made-to-order pizza for travelers.

The autonomous restaurant will operate 24/7, leveraging state-of-the-art robotics and data science technologies—enabling an efficient experience for customers on everything from placing orders to receiving their pizza. The robot also offers an engaging visual experience, allowing customers an inside look at their pizzas being freshly prepared in real time.

This collaboration will redefine the pizza experience by combining cutting-edge technology with the art of crafting pizzas. With a strong commitment to innovation, Donatos Pizza is leveraging advanced robotics to streamline the pizza-making process, aiming to ensure precision, consistency, and faster service.

Donatos continues to embrace new technologies that offer scalable solutions and redefine how and where food is served. This restaurant will pave the way for more locations to deliver quality with greater accuracy and speed. This technology has the potential to transform food service in airports, hospitals, college campuses, and industrial environments—anywhere a traditional kitchen may not be feasible.

KEYWORDS: bibigo Donatos Dunkin' Donuts ferrero Fun Friday Krispy Kreme Mother's Cookies Shipley Do-Nuts Voodoo Doughnut

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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