Givaudan, producer of flavor and fragrance creation for the snack and bakery industry, has announced the opening of its new House of Lime in Mexico, a country reportedly recognized as the heartland of lime production. Designed as a premium, fully immersive way for customers to experience this flavor, the House of Lime introduces a completely new opportunity for Givaudan Taste & Wellbeing to co-create and innovate with customers, the company says. The space promises to spark inspiration and strengthen Givaudan’s position as the trusted expert and innovative leader in lime solutions, the company adds.

Located within Givaudan Taste & Wellbeing commercial offices in Mexico City, the House of Lime provides a collaborative space that merges creativity and technology. At its core, the House of Lime aims to help customers accelerate the development of industry-leading products. Customers can collaborate closely with Givaudan’s multidisciplinary team, who will lead them through a fully integrated immersive experience that brings together consumer and sensory insights, application and sourcing expertise, in‑house flavor creation, and proprietary digital tools. The collaborative experience helps streamline product development, striving to increase speed-to-market and success rates while unlocking opportunities for bold innovation.  

“Lime has become a global icon for refreshment, authenticity, and innovation,” said Growth Platform Director, Beverage and Sweet Goods, Andrew Daniher. “With the House of Lime, customers tap into Givaudan’s heritage in lime specialties, sourcing program and future-facing technologies. It’s a destination to reimagine lime and elevate their products across food and beverage applications. It also reflects our unwavering commitment to secure, high‑quality lime sourcing and supply assurance, ensuring customers can rely on both our creative expertise and the integrity of our ingredients.” 

Visitors can engage with experts to learn about the origins of lime, discover citrus solutions such as SunThesis, and explore biodiversity-conservation initiatives, including the Givaudan Citrus Variety Collection, in partnership with the University of California, Riverside. They will also enjoy a unique food and beverage experience, exploring the wonders of lime through a culinary journey curated in partnership with Charles Michel, a world‑leading chef, the company notes.

Through this unique, multisensory journey, Givaudan aims to deliver an unforgettable experience that ignites creativity and offers tailored sessions that address customers’ needs and challenges, it says.

Related: Givaudan unveils seventh edition of its Chefs Council