PepsiCo Foods is introducing a new addition to the protein snack arena with Good Warrior—a new brand built for consumers who demand more from their protein: great taste and convenience, the company says.

Consumers are hungry for protein options that taste great, PepsiCo notes. A recent national survey found that 86% of Americans are looking to add more protein to their diets—yet convenient, great-tasting options remain hard to find, the company adds.

Its debut product, Good Warrior Beef Sticks, is made with grass-fed and finished beef and delivers 10 g of protein, 0 g of sugar, and 100 calories per serving. The snack is gluten-free, with no artificial colors or flavors, and available in two flavors: Original and Jalapeño Pepper. A single stick will retail for $2.99, and an 8-count multipack will sell for $19.99.

“We created Good Warrior because people deserve protein snacks that don’t feel like a compromise,” says Tina Mahal, marketing SVP, PepsiCo Foods U.S. “Our goal was simple: make protein snacks people want to eat for busy humans who need something fast. Good Warrior brings bold flavor, functionality of protein, and the convenience today’s consumers expect. We’re starting with two delicious beef stick flavors and are bringing even more tasty options in other categories later this year.”

PepsiCo is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.