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Jambar introduces organic Minis

The new size offers a smaller energy option for snackers.

Jambar, the certified organic energy bar company founded by Jennifer Maxwell, co-creator of the original PowerBar, is launching Jambar Minis. The new 1-oz bars debuted at Natural Products Expo West, and aim to provide a flexible, smaller energy option for active consumers.

Jambar Minis are sold in 6-count boxes and are available in all five of the brand’s signature flavors: Musical Mango, Chocolate Cha Cha, Tropical Trio, Peanut Butter Malt Melody, and Jammin’ Jazzleberry. The new line is available immediately for distributors, retailers, and foodservice providers nationwide.

The mini bar was developed in response to growing consumer and retailer demand for flexible snacking options. Families asked for smaller portions, and athletes wanted fuel in increments, the company notes. Retailers sought a size that broadens snacking occasions and increases trial, it adds.

“We’ve heard consistently from families, athletes and retailers that they love Jambar's ingredients and taste, but want more choices for how and when they fuel,” says Jennifer Maxwell, founder and CEO of Jambar. “Minis allow us to deliver organic, whole-food energy in a size that supports portion control and convenience.”

Each 1-oz Mini contains 120 calories, putting it in the sweet spot of bridge snacks that satisfy hunger without replacing a meal, the brand says. The smaller portion of carbohydrates provides a consistent dose of energy while helping to manage dramatic glucose spikes, it adds.

Consistent with the original product line, Jambar Minis are certified organic and contain ancient gluten-free grains, authentic natural sweeteners, and dried fruit or premium chocolate. Each Mini also has 5 g of protein, and is a great source of fiber, the company says.

The launch was driven by both consumer and retailer demand. Families asked for smaller portions. Athletes wanted fuel in increments. Retailers sought a size that broadens snacking occasions and increases trial. Minis allow JAMBAR to attract new customers while serving loyal fans in new ways.