GNT has opened a sales and application office in Shanghai to meet demand for plant-based Exberry colors in China.

The company offers a full spectrum of Exberry color concentrates in China, made from non-GMO fruits, vegetables, and plants using physical processing methods and water. Under China’s new official industry standard, these concentrates are classified as Coloring Foods and qualify for clean and clear label declarations such as “carrot coloring ingredient.”

GNT has now opened its first dedicated office in China to help the country’s food and beverages manufacturers create more natural products. The application laboratory will enable GNT to offer Chinese customers faster and highly tailored application support, and will provide a space for customer training sessions and workshops as well as services including concept innovation, formulation support, and stability testing.

Andreas Thiede, general manager APAC at GNT Group, says: “Together, this office and application lab demonstrate our commitment and long-term strategic growth ambition in China. China is a dynamic market, with strong momentum behind natural and clean-label food and beverage products. Customers here move fast – and they expect partners to be able to move with them. Now, with a local team in place, we can support this growth with faster decisions, closer collaboration, and tailored solutions.” 

Exberry colors are available in hundreds of shades from across the rainbow, and are suitable for achieving vibrant, stable shades in almost any type of food and drink, GNT says. 

Victor Foo, GNT Group’s head of sales for China, says: “Our new application lab allows customers to visit us, collaborate face to face, and receive tailored training that supports their teams and applications. This helps us work faster together, strengthen relationships, and unlock new growth opportunities across China.” 

Related: FDA expands permitted uses of spirulina-based blue colors