General Mills celebrates America's 250th birthday The company is releasing 79 themed snack and bakery products to mark the occasion. SF&WB Staff June 3, 2026 The LTO offerings include products from Betty Crocker, Pillsbury, Cheerios, Fruit Roll-ups, and more.Read More
General Mills taps into trends with new fruit snacks Gushers, Fruit by the Foot, and Fruit Roll-Ups add to their lineups. SF&WB Staff May 6, 2026 The company is introducing a range of new fruit snacks made with no colors from artificial sources.Read More
General Mills celebrates The Super Mario Galaxy movie The lineup includes Lucky Charms, Pillsbury, Trix, and Fruit Rollups snacks. SF&WB Staff March 17, 2026 The products inspired by the film include cookie dough, cereal, a Mystery Box, fruit snacks, and more.Read More
General Mills debuts slew of Valentine's Day snacks The lineup includes six cereals plus a variety of snacks and baking mixes. SF&WB Staff January 7, 2025 General Mills is launching a variety of Valentine’s Day-themed cereals and snacks, and leading the lineup is the return of the company's Heart-Shaped Cheerios. Read More
General Mills unleashes slew of Halloween products Brands include Gushers, Lucky Charms, Reese's Puffs, Annie's, and more. SF&WB Staff September 20, 2024 General Mills has announced a lineup of new and returning snacks for the holiday.Read More
General Mills releases Valentine's Day fan favorites combined with cards Suggested retail prices range from $3.00 to $14.09. Liz Parker Kuhn January 29, 2024 The returning General Mills products include fan favorites from Cheerios, Pillsbury, Larabar, Fruit Roll-ups, and Chex Mix.Read More
General Mills travels to outer space with Alien Encounters Fruit Roll-Ups The launch is the first to feature new branding and designs, as the company recently refreshed its fruit snack portfolio. May 26, 2023 The cosmic snacks come in three flavor varieties including Solar Melon, Star Berry, and one mystery flavor.Read More