General Mills celebrates The Super Mario Galaxy movie
The lineup includes Lucky Charms, Pillsbury, Trix, and Fruit Rollups snacks.
General Mills is inviting families to bring the cosmic fun of Nintendo and Illumination’s The Super Mario Galaxy Movie home with new foods. Just in time for the film’s global release on April 1, consumers can find a lineup of limited-edition products inspired by the film’s characters, the company says.
The new, limited-time products include:
- Lucky Charms Strawberry Cereal with Galactic Marshmallows, The Super Mario Galaxy Movie Edition: Strawberry‑coated cereal pieces plus a constellation of Galactic Marshmallows featuring planets and stars.
- Pillsbury Ready to Bake! Yoshi Shape Sugar Cookie Dough: This Yoshi Egg-inspired cookie dough suitable for budding bakers and longtime consumers alike.
- Fruit Roll-Ups Variety Pack: Straight from Bowser Jr.’s paintbrush, this limited-edition pack of Fruit Roll-Ups features Strawberry Blast, Tropical Tie‑Dye, and Blue Razzberry flavors. Plus, every Fruit Roll‑Ups product includes film‑inspired tongue tattoos.
Additionally, Walmart will be selling limited-edition The Super Mario Galaxy Movie products available exclusively in stores and at Walmart.com, including:
- Trix Blue Raspberry Cereal, The Super Mario Galaxy Movie Edition: Start the day at warp speed with this blend of space-swirled corn puffs with bold Blue Raspberry flavor, the brand says.
- Super Mario Mystery Box: Unlock the ultimate adventure with a collectible wrapped Yoshi Egg waiting inside. The keepsake cracks open to reveal a 6-oz pouch of Blue Raspberry Trix. Available exclusively on Walmart.com this spring.
“We set out to create products that turn everyday moments into playful adventures,” says Blake Holman, sr. director of brand building at General Mills. “Inspired by the teamwork and camaraderie of Mario and friends, these offerings bring the iconic characters of Nintendo and Illumination’s The Super Mario Galaxy Movie into your home, extending the movie magic long after the credits roll.”
Alongside these new items, consumers can enjoy even more from The Super Mario Galaxy Movie with 100+ participating products across favorite General Mills brands, including Betty Crocker, Old El Paso, Nature Valley, Totino’s and more.
General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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