Belgian Boys launches LTO Game Day Crepes
The interactive baked good allows consumers to create a soccer ball design.
As soccer takes center stage worldwide this summer, Belgian Boys is launching limited-edition Game Day Crêpes, available for a limited time at Target, Walmart, and H-E-B stores nationwide.
The Game Day Crêpes pair Belgian Boys’ signature ready-to-eat crêpes with a custom soccer stencil and powdered sugar, making it easy to create a soccer ball design in seconds, the brand says. Consumers can warm the crêpe, place the stencil on top, dust with powdered sugar, and reveal the design. The result is a quick, interactive breakfast that brings a little extra fun to summer mornings, the brand adds.
“Game Day Crêpes are meant to bring a little extra joy to busy mornings, especially during soccer season,” says Anouck Gotlib, CEO of Belgian Boys. “We wanted to create something that feels fun, easy, and gives families a small moment to connect together in the middle of morning chaos.”
Each box (MSRP: $6.99) includes seven crêpes, a reusable soccer stencil, and powdered sugar and will be available for a limited time this summer.
Additionally, an on-pack sweepstakes gives consumers the chance to win a summer adventure: two round-trip Breeze Airways flights, a two-night hotel stay, and $1,000 to use toward a soccer experience. Consumers can enter by filling out the form found on-pack and on BelgianBoys.com.
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