Eggo unveils zero-added sugar waffles
The breakfast item will roll out this July with an SRP of $5.99 per 8-ct box.
Mars' Eggo brand is introducing Eggo Zero—the brand's first-ever waffles to deliver 0 g of added sugar. The Buttermilk flavor includes 12 g of complete protein per serving, while Blueberry delivers 11 g of complete protein per serving. Both are made with zero artificial flavors, colors, or sweeteners.
"As the leader in the frozen breakfast category, Eggo has always been focused on evolving alongside our fans and bringing new ideas to the breakfast table," says Cara Tragseiler, growth and marketing lead, Eggo. "We know today's consumers are looking for more from their breakfast—they want options that fit their lifestyles without giving up the foods they grew up loving. With Eggo Zero, we brought together the things consumers tell us matter most: great taste, protein, and less sugar, all while delivering the iconic golden-crispy bite that has inspired generations to say 'L'Eggo my Eggo!'"
By providing complete protein, Eggo Zero Waffles contain all nine essential amino acids in the recommended amounts per gram of protein, the brand says. For those looking for even more ways to power their mornings, Eggo Protein Waffles and Pancakes serve as another macro-friendly offering with complete protein, Eggo adds.
Eggo Zero Waffles roll out at retailers nationwide this July for a suggested retail price of $5.99 per 8-ct box.
Mars is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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