Highland Baking Company reportedly has a strong track record in the U.S. market, delivering premium breads to the foodservice industry. The company operates two production facilities, in Northbrook, IL and in Spartanburg, SC, and is recognized for its product quality and the depth of its customer relationships, it says.

Europastry and Highland Baking have each built strong and trusted businesses with a passion for providing high-quality products, inspiration, and partnership to their customers, the companies say. As part of the agreement, Highland Baking Company will continue to operate under its current brand and management team, ensuring business continuity and maintaining relationships with its customers.

Europastry notes the transaction marks a defining step in its North American strategy, one of the most relevant and dynamic markets globally in the bakery sector. This transaction also represents another chapter in the brand's proven strategy to acquire, invest in, and grow iconic companies as it continues to enhance its overall footprint and product offerings, it adds. Following the acquisition, the group’s annual revenue will exceed $2.3 billion globally.

Building on this platform, Europastry will roll out a significant investment program in the U.S. in order to expand production capacity, introduce new product categories, and bring the group's broader bakery innovation to American customers.

A partnership based on shared values

The integration of Highland into Europastry is built on a shared business vision based on product quality, continuous innovation, and a strong family-oriented corporate culture, the two companies note.

“This transaction is much more than an acquisition: it is the coming together of two companies that share values, a long-term vision, and the same approach to business. This is an exciting opportunity to create a broader, global bakery business, allowing Europastry and Highland Baking to both achieve their full potential,” says Jordi Galles, executive chairman of Europastry. “We have tremendous respect for the storied legacy that Highland Baking has built and look forward to welcoming the Highland Baking team. We are convinced that Highland is the ideal business to accelerate our growth in the United States.”

Stuart Rosen, representative of the founding family of Highland and CEO of Highland, adds: “We have found in Europastry the perfect partner to take the next step in our development, while preserving our identity and corporate culture. This is a truly historic combination with a compelling cultural and strategic fit. The transaction creates new and exciting opportunities for our employees, customers, and suppliers. We are excited for Highland Baking’s next chapter as part of Europastry, which will bring together both companies’ world-class talent and capabilities and our shared commitment to delivering for our customers.”

With this acquisition, Europastry aims to strengthen its position as one of the leading global players in the bakery sector, it says, reinforcing its growth strategy in the U.S. market. The combination is grounded in a shared business philosophy, it adds: a focus on quality, a culture of continuous innovation, and a long-term, family-oriented approach to running the company. The combined company aims to have a deepened focus on bakery across categories and channels with consumer tailwinds.

The transaction remains subject to customary closing conditions, including regulatory approvals, and is currently expected to close in the second half of this year. 

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