Rise Baking Co. relocates innovation center to Atlanta

The new office and R&D lab is designed to support growth and collaboration.

Rise Baking Company, a manufacturer for in-store bakeries and foodservice operators, announced the relocation of its Tucker, GA Innovation Center to Uptown Atlanta, an accessible, 47-acre mixed-use destination located between Midtown and Buckhead. The move, which is expected to take place later this year, reflects the company’s continued growth and is an investment in how its teams work, collaborate, and serve customers, it says.

After more than 20 years in Tucker, Rise made the decision to transition to a new location as its current lease comes to an end later this year. According to the company, the new space at 575 Main Street NE will be designed to better support the company’s evolving needs, bringing together teams in an environment built for innovation and connection. Rise will continue operating its manufacturing facilities in Tucker and Douglasville, maintaining its longstanding production presence in the Atlanta area.

“The current Innovation Center in Tucker has been an important part of our history, and we’re grateful for the foundation it provided,” says Mark McNeil, CEO of Rise Baking Company. “As we look ahead, this move allows us to evolve our environment in a way that better supports our people, our customers and how we work together. It's an investment in building a true Commercial and Customer Center of Excellence that reflects who we are today and where we’re headed, not only in terms of our capabilities, but also in providing an environment where our people can connect, collaborate and thrive.”

“We are proud to welcome Rise Baking Company to Uptown,” says Eric Schiela, COO for Rubenstein Partners. “The company’s commitment to innovation aligns perfectly with Uptown’s vibrant community of office tenants and retail concepts, and we are excited to support its continued growth in the Atlanta market.”

The new Commercial and Customer Center of Excellence will offer over 30,000 square feet of combined office and R&D space, expanding and enhancing current capabilities. Bringing together Rise’s Atlanta-based shared services teams—including R&D, customer service, commercialization, operations, procurement, and payroll—into a single location, the space is designed to support both business growth and employee experience. With amenities that encourage collaboration, wellbeing, and productivity, the facility aims to reflect Rise’s continued investment in its people and future.

Anchored by the Lindbergh Metropolitan Atlanta Rapid Transit Authority (MARTA) Station, Uptown Atlanta includes a mix of retail and restaurant offerings, along with community gathering spaces such as The Lawn and a pedestrian-friendly Main Street.

The transit-oriented community also connects to other major pedestrian trails, including the Atlanta Beltline, PATH400, and the South Fork Trail. On-site office amenities include a 35,000 square-foot office atrium, fitness center, conference facilities, and collaborative workspaces, as well as a game room with a golf simulator.