Rise Baking Co. to phase-out synthetic dyes by end-2026
Work is underway to eliminate artificial food colorants across its portfolio of baked goods and icings.
Rise Baking Company, encompassing trusted baking industry brands, has announced a company-wide commitment to eliminate synthetic colors from products across its portfolio by the end of 2026, reflecting the company’s continued focus on meeting evolving customer and consumer expectations without sacrificing quality, taste or performance.
The majority of the company's products do not use synthetic colors, and work is underway to eliminate them across its broad portfolio, including cookies, pies, cakes, icings and muffins.
For example, Brill Simplicous Buttercremes are leveraging cutting-edge color technology to create aesthetically appealing buttercremes made without synthetic colors, but still deliver the same smooth texture and fluffy mouthfeel.
“At Rise, our customers are at the center of everything we do, and we’re committed to staying ahead of industry expectations to make it easier for our customers to do the same,” says Brian Zellmer, CEO of Rise Baking Company. “Eliminating synthetic colors is a meaningful step in our broader efforts to enhance product transparency and meet evolving regulatory and consumer demands without compromising the quality and reliability our partners count on every day.”
Rise has convened a dedicated team and is working closely with global ingredient partners to ensure a smooth and successful transition away from synthetic food dyes. The company is leveraging colors derived from a variety of natural sources to deliver vibrant, visually appealing results across applications.
All reformulated products will undergo rigorous testing to ensure they meet Rise’s high standards for performance, quality, and product consistency. The company began removing red dye 3 and other synthetic colors from its portfolio in 2024 and is on track to complete the transition ahead of regulatory requirements.
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