Amara's functional snack line expands into Whole Foods
The company is also launching a new gut health SKU, Strawberry Pineapple.

Amara, producer of organic, plant-based snacks for kids, is expanding its functional Superfood Smoothie Melts line to Whole Foods Market, on the heels of its launch at Target. The expansion marks the next chapter in the brand’s ongoing effort to redefine what nutrient-dense kids' snacks can be, it says.
Amara first entered the functional kids' snack space with its Protein, Brain, and Immunity Superfood Smoothie Melts and is now bringing Brain to Whole Foods Market alongside the launch of its new Gut Health Superfood Smoothie Melts in Strawberry Pineapple. Made with fiber-rich whole foods to support healthy digestion, the Gut Health applies Amara’s proprietary food technology to deliver functional benefits through a snack made from whole fruits, vegetables, seeds, and legumes.
As parents become increasingly focused on functional nutrition and products designed to support specific health benefits, Amara is taking a food-first approach for kids, the brand says. Rather than relying on added supplementation, each Superfood Smoothie Melt is formulated with whole-food ingredients that naturally provide the nutrients kids need, Amara notes.
Related: Amara launches Kale Apple Bites
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