The Pizza Cupcake serves up a new name, Incredifulls
The company will also be launching PB&J Cups to its portfolio this fall.
The Pizza Cupcake is growing into something bigger, it says. As Incredifulls, the company is aiming to expand its vision and build a better-for-you platform that takes snacks people grew up loving and reimagines them for how families eat today, it notes. The company is also launching PB&J Cups this fall to its growing platform of better-for-you, chef-crafted frozen handhelds.
Powering the platform is Incredifulls' proprietary chef-crafted brioche-sourdough crust, aiming to bring bakery-quality texture and high-quality, wholesome ingredients to a frozen format.
"Our objective has never been to build one successful product," says Michelle Jimenez-Meggiato, co-founder of Incredifulls. "We're building a platform that allows us to continually reimagine the foods that families have always loved."
Today, the Incredifulls portfolio includes:
- The Pizza Cupcake, the company's breakout product that reimagined pizza in an entirely new shape, wrapped in its signature chef-crafted dough.
- Breakfast Cups, made with cage-free scrambled eggs, cheddar cheese, cream cheese, and everything seasoning pack in 8 g of protein per cup.
- PB&J Cups, the company's newest innovation, reimagining one of America'scomfort foods in a frozen handheld.
Together, the portfolio showcases a platform designed to reinvent familiar favorites across dayparts and occasions—combining nostalgia, chef-crafted quality, and convenience, Incredifulls notes.
"Growing up in Italy taught me that cooking is both tradition and creativity," says Andrea Meggiato, co-founder. "With Incredifulls, we get to experiment and share that joy with the world."
Incredifulls is backed by notable early investors including Lori Greiner, Caleb Followill of Kings of Leon, Kevin Pollak, Andy Mendelsohn, Lily Aldridge, Neal Batra, Zack Bia, and John Terzian.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
