Welch's enters the freezer aisle with PB&Js
The sandwiches are geared towards bigger appetites, and include 12 g of protein.
Welch's is launching into the freezer aisle with Real PB&Js. Rolling out now at select Walmart stores nationwide, the new line delivers a PB&J designed for bigger appetites with real ingredients, 12 g of protein, and a sandwich that's 50% bigger than the leading national brand's 2-oz sandwich, the brand says.
While frozen PB&Js have become a convenient staple for consumers on the go, research showed that traditional portion sizes weren't keeping pace with the needs of today's young adults, the brand notes. Welch's saw an opportunity to answer that need with a PB&J that combines the familiar taste people love with the kind of substance they've been missing, the company adds.
"When we asked what consumers would want from a PB&J if we were creating it today, the answer was surprisingly simple," says Andrew Hartshorn, chief brand and innovation officer at Welch's. "They wanted a bigger sandwich for bigger appetites, one that actually fills them up. Real PB&Js were created to deliver exactly that, a familiar favorite with the size, protein, and real ingredients consumers told us they were looking for."
Made with real, fresh-baked bread, creamy peanut butter, and Welch's fruit spreads, Real PB&Js are available in Concord Grape Jelly, Strawberry Jam, and an entirely new Mixed Fruit spread inspired by the brand's Fruit Snacks. Made with no artificial colors and no high fructose corn syrup, each individually wrapped sandwich delivers 12 g of protein, is a good source of fiber, and comes in a six-count box.
Real PB&Js are rolling out now exclusively at select Walmart stores nationwide at $8.87 before expanding to additional retailers in 2027. To find Welch's Real PB&Js at a Walmart near you, visit welchsrealpbjs.com.
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