Company: Kellogg Co., Battle Creek, Mich.
Web site: www.kellogg.com
Introduced: January
Distribution: National
Suggested Retail: $3.09 for a 4.4-oz. box of 10 pouches of two bars
Product Snapshot: Kellogg’s Special K 100-calorie Fruit Crisps are made with real strawberry or blueberry fruit filling and drizzled in vanilla icing. They come in Strawberry and Blueberry options.
Ingredients (Strawberry): Enriched flour (wheat flour, niacin, reduced iron, thiamin mononitrate [Vitamin B1], riboflavin [Vitamin B2], folic acid), sugar, glycerol, fructose, vegetable oil (soybean, palm and palm kernel oil with TBHQ for freshness and partially hydrogenated soybean and cottonseed oil), dextrose, maltodextrin. Contains 2% or less of the following: modified corn starch, apple powder, non-fat milk, reduced mineral whey, strawberry puree concentrate, invert sugar, leavening (baking soda, sodium acid pyrophosphate, monocalcium phosphate), soy lecithin, salt, corn starch, datem, natural and artificial flavor, cellulose gel, citric acid, malic acid, sodium citrate, mono and diglycerides, cellulose gum, caramel color, tricalcium phosphate, sodium alginate, color added, xanthan gum, Red Lake, vanilla extract, BHT for freshness. Contains: milk, soy, wheat ingredients, and tree nuts.