March 2014 – Global bakery products specialist, Puratos, is launching a new white paper presenting the latest industry trends driving cake freshness innovation. The paper titled ‘Combining cake improvers and filling technologies: A catalyst for innovation in 2014 and beyond’ is the latest addition to The Cake Freshness Lab - Puratos’ professional online portal dedicated to sharing recent advances in cake freshness science, with a focus on Acti-Fresh.
Aimed at cake producers looking to achieve market differentiation that doesn’t compromise cake freshness, the content of this article focuses on the possibilities for combining specially designed fillings with cake improver technologies.
“The paper is intended to be a source of inspiration for our customers,” says Katrien Mullendorff, Business Unit Director at Puratos. “It identifies how cake producers can capitalise on the current opportunities, keeping cake freshness always front of mind. The concept of meal mobility, for example, is particularly challenging because individually packed cakes dry out more quickly. Market research also indicates customer preference for filled, rather than unfilled, baked goods. Innovative fillings that don’t interfere with cake improvers’ performance but do enhance product appeal are therefore an attractive proposition for long shelf-life cake manufacturers.”
Shown to improve immediate cake freshness and support longer lasting packed cake performance, Acti-Fresh has become a trusted solution overcoming many of the challenges surrounding shelf life, storage and transportation. Also, for manufacturers looking to leverage the mass market potential for sweet filled cakes, waterbased fillings such as Cremfil Ultim, are presenting new possibilities for innovation.
The white paper is one of a suite of Puratos supporting materials addressing the business and technical advantages of cake freshness technologies available for download from The Cake Freshness Lab. For further product information on Acti-Fresh and Puratos’ range of water-based fillings, visit www.puratos.com.
Press Contact
Puratos Group
Pascale Jantcheff - Group Marketing Services Director
T +32 2 481 43 03 - F +32 2 466 25 81 - E info@puratos.com
Puratos NV/SA,
Industrialaan 25 ,1702 B - Groot-Bijgaarden ,Belgium.
pjantcheff@puratos.com | www.puratos.com
About Puratos
Puratos is an international group, which offers a full range of innovative products, raw materials and application expertise for artisans, industry, retailers and food service customers in the bakery, patisserie and chocolate sectors. Our headquarters are located on the outskirts of Brussels (Belgium), where the company was founded in 1919. Today, our products and services are available in over 100 countries around the world. In many cases, they are produced locally by our subsidiaries. Above all, we aim to be ‘reliable partners in innovation’ across the globe to help our customers deliver nutritious, tasty food to their local communities.
